press release
Marketing

5 Best Press Release Distribution Platforms

When it comes to distributing press releases, it’s important that you place your business in the hands of the real experts. You need to work with a reputable distribution service that knows what it takes to bring your story in front of your target audience.

There are many options in the market today. PR Web, eReleases, PR Newswire, Newswire, Marketwired are some of the popular wire services that can help your business stand out in the noisy industry. Each offers different plans that can assist your brand in reaching out to your audience far and wide.

Let’s take a look at their best features, pricing, and why they are one of the best newswires these days.

  1. Newswire

Newswire is one of the top press release services today due to its ability to provide wide distribution options and great results. It has a good number of clients who left good reviews and feedback on sites and review platforms.

It features a very easy-to-use PR submission platform, distribution to its 4, 500+ network. Your story reaches news outlets, financial, and business sites for wider exposure and reach.

It works with PR Newswire, so you can be assured that your news reaches to its large network. Not only your news reaches the site’s network but also PR Newswire’s network that results in better visibility.

It distributes your story to more than 1.7 million journalists and premium publishers. They make sure that you reach your target market with their targeted distribution.

Knowing the performance of your campaign can be done swiftly. They provide tracking open rates and click-through rates through monitoring reports.

You’ll also have an idea of your readers like viewership and where it came from. The report also provides insights on where it is published, detailed social media and search engine statistics, and view rates.

Newswire offers marketers the chance to have their own newsroom. The monthly and annual plans include this feature that allows them to create their own brand press page.

Media database, media monitoring, and influence are also part of these plans. There are several distribution plans: single, monthly, and annual. There are four options under the single plan: Premium, Premium Plus, State Newsline, and National Newsline.

The monthly and annual plans cover three packages: Professional, Small Business, and Enterprise. You can choose between the monthly and the annual plans if you want more features and wider distribution for the long-term.

Single Distribution:

Media Distribution Premium $119 Premium Plus $359 State Newsline $699 National Newsline

$1, 199

Distribution to 250 + outlets
PR Newswire Distribution to 1,000 outlets
Google News Inclusion
Yahoo inclusion
Business Journals Network
Reuters
Associated Press
Features
Up to 6 hyperlinks
Up to 4 images
Embed video
Industry list
Up to 2 additional files
Autopost to FB and Twitter
Share preview with team
Publish notification via email
2-tier editorial process from PR Newswire
Traditional reach
National Reach
Upgrades
One featured image with PR Newswire Add-on Add-on
Expedited release processing
Analytics
Detailed analytics report
PR Newswire visibility report

Monthly Distribution:

MEDIA DISTRIBUTION PROFESSIONAL SMALL BUSINESS ENTERPRISE
Price $399 $699 $1, 599
Premium PRs 2 4 15
Discount on wire services 10% 15% 20%
Optional Extended Distribution
Industry List 1 1 1
Add Hyperlinks, Images, and Video
Targeted Auto Campaign to Industry Publications
Detailed Analytics Report
NEWSROOMS
Number of newsrooms 1 2 5
Press Releases Included Automatically
PR Contacts
Social Media Integration and Curation
Supports Multimedia
Press Kit
Event Calendar
Custom URL ×
MEDIA DATABASE
Number of Saved Contacts 400 800 3, 000
Included Messages 400 800 3, 000
Campaign Analytics
MEDIA MONITORING

 

Number of Saved Alerts 4 8 20
Sentiment Analysis
Real-Time Tracking
INFLUENCE
Discover Top Influencers

 

Communicate with Influencers
Campaign Analytics
Campaign Management

Annual Distribution:

MEDIA DISTRIBUTION PROFESSIONAL SMALL BUSINESS ENTERPRISE
Price $317 $558 $1, 271
Premium PRs 2 4 15
Discount on wire services 10% 15% 20%
Optional Extended Distribution
Industry List 1 1 1
Add Hyperlinks, Images, and Video
Targeted Auto Campaign to Industry Publications
Detailed Analytics Report
NEWSROOM
Number of newsrooms 1 2 5
Press Releases Included Automatically
PR Contacts
Social Media Integration and Curation
Supports Multimedia
Press Kit
Event Calendar
Custom URL ×
MEDIA DATABASE
Number of Saved Contacts 400 800 3, 000
Included Messages 400 800 3, 000
Campaign Analytics
MEDIA MONITORING

 

Number of Saved Alerts 4 8 20
Sentiment Analysis
Real-Time Tracking
INFLUENCE
Discover Top Influencers

 

Communicate with Influencers
Campaign Analytics
Campaign Management

 

  1. eReleases

eReleases is the preference of marketers who want to have a wide distribution at an affordable price. It is excellent for new businesses and those with low investment.

It has access with PR Newswire full distribution in order to distribute your news to more places and sites. This way, it gets more exposure.

It features the PRTrueLists that helps you reach relevant journalists. This tool reaches journalists that matter to your niche. Media included in its list have a personal connection with the wire service so it is easy to distribute your content straight to their inbox.

After publishing your release, you can receive a tracking report to know how your campaign went. It provides the WireWatch report just two hours after distribution. It is important for you to know who picked your news, where it is distributed, insights, click-through rates, engagement rates, and many more.

eReleases provides 3-tier distribution plans: Buzz Builder ($299), Newsmaker ($399), and PR Pro ($499). It also offers writing services for $300. Right now, it offers a combo pack of distribution and writing services for $599.

It offers a 33 percent discount for first-time clients. Instead of paying $299 for the basic Buzz Builder plan, you only have to pay $199.

 

Buzzbuilder Newsmaker PR Pro
Price $299 $399 $499
Words 400 500 600
Targeted list 1 2 3
Syndication on media sites 75 100 150
PR True list
Tier-1 Newswire US National Distribution Direct to Editorial Desks
WireWatch Proof of Distribution Report
Associated Press (AP) Newswire & Google News
Journalists 100, 000+ 100, 000+ 100, 000+

 

  1. PRWeb

PRWeb is another PR service owned by Cision that provides cost-effective distribution plans. It offers a low basic plan of $99.

If you want to have a wider distribution, you can check its other plans: Standard ($189), Advanced ($289), and Premium ($389). It presently offers a 10 percent off on your first distribution.

It follows 3 steps in its distribution: create, distribute, and track. The distribution features multimedia inclusion to make it more dynamic, optimized for the search engines, and streamlines and intuitive workflow for easy submission.

It distributes your release to targeted media outlets, blogs, and industry publications. It works with PR Newswire to distribute your news to its more than 1, 200 sites, generate visitors on PRWeb.com, and attract views from Business Journals, MarketWatch, and Yahoo.

 

Basic $99 Standard $189 Advanced $289 Premium $389
Boost the site’s visibility in relevant search engines (Google, Yahoo, Bing, etc). Permanent hosting of releases on PRWeb.com It features driving more traffic to your site by syndicating your news across major media sites You can email relevant media directly and industry-specific influencers to drive media attention You have the tendency to go viral by distributing news to bloggers and industry-curated Twitter feeds, boost site’s visibility, drive more traffic, and earn media coverage

 

  1. PR Newswire

PR Newswire is one of the oldest and largest press release distribution platforms today. Its expertise in this field makes it a partner to other press services like Newswire, eReleases, and other wire services.

Studies revealed that distribution via the site provides more visibility and publicity. Its wide database makes it possible for brands to have wide exposure.

It requires a membership fee of $195 and $249 if invoiced per year before using any distribution package. Once you become a member, you can get the following inclusion: online member center, member-only webinars, access to the distribution network, media studio, online, email and phone support, complimentary phone/ webinar training, consultation and proofreading of content, and visibility reports.

The distribution features news delivered directly to the journalist’s news desks and editorial systems, reaching global news network, industry-specific targeting, a strong network of media sites, and social media integration. A basic plan of 400-word is $445 (distribution to New York Metro and New Jersey) and $350 to other local options.

STATE & LOCAL 400-Word release Additional for every 100-word
New York Metro, State, and New Jersey $445 $140
Other states/ local options $350 $140
REGIONAL & TOP MARKETS
Top markets $575 $165
Northeast $575 $165
Southeast $575 $165
Midwest $575 $165
NATIONAL    
US 1 $805 $245
US Social $880 $245
US 1 Industry Circuit $805 $245

 

  1. Business Wire

Another popular choice for marketers is Business Wire. It owns a patented NX network of over 89, 000 media outlets in 162 countries.

It highlights features including expanded photo distribution, PR solutions, SEC filings, mobile alerts, social media monitoring, media monitoring, and website creation and hosting. It delivers your story directly to newsrooms, and to major print and online sites.

It allows inclusion of company logos, social media sharing links, and the latest web-formatting. A membership fee is required before you can get its basic plan of $400 for a 400-word press release. Additional 100 words in the release mean an extra fee of $195.

It is not easy to make decisions when choosing the best platform for your distribution. In fact, it is a common issue among marketers because sometimes they end up with the wrong distribution platform.

By knowing the choices available to you, you can clearly understand what could probably work for you. You can assess what service could help you when reaching your business goals.