ecommerce
Commerce

How to Create an Inbound Marketing Strategy for Ecommerce

Making an inbound marketing strategy is as much about the formation of your business as it is about anything else. You see, with inbound marketing, you’re focused on finding the way to make your business appealing to your audience without having to reach out to them directly. It’s about increasing your chance of being discovered and increasing the chance that your audience will, upon discovery, like what they see. The reason why this is so important is that it helps you circumvent their natural defense mechanisms against outbound strategies. So, with that in mind and without further ado, here are a couple of tips on how to create an inbound marketing strategy for ecommerce.

Focused pages

When making your inbound marketing strategy, you need to start making focused offer-specific pages. For instance, if there are some categories that are more popular than the rest of your offer, you need to try and create a scenario where your audience is able to land on them directly without having to navigate their way there from the homepage. Sure, the navigation itself helps them discover more of your website and your offer but they can do this after reviewing their category of choice, as well. Instead of trying to envision what an ideal visit is for you, try focusing instead on what this looks like for an average member of your audience.

Create your own platform

One of the first dilemmas that the majority of ecommerce specialists encounter when deciding where to go with their marketing is the question of whether they should create their own platform or go with a third-party marketplace (like Amazon). The truth is that, from the standpoint of marketing (especially inbound marketing), developing your own ecommerce platform is a no-brainer. Fortunately, nowadays it’s far easier to find someone to outsource this task to than in the past. Naturally, the reputation of the agency in charge of this work makes all the difference when it comes to the end result.

Paid traffic

The reason we put paid traffic on such a high spot on the list is due to two quite important reasons. First, there’s a misconception that inbound marketing is completely free, which is a notion that’s as ridiculous as it gets. Second, sponsored links and ads get you traffic a lot faster than any other inbound marketing method. Because of this, they’re an incredible method for creating your original audience that you can later turn into a community of return customers. Other than this, you could also directly reach out to people that you have some ground to believe are already interested.

SEO

The main reason why we’ve postponed the position of SEO on this list and put it after the concept of paid traffic (even though SEO is a more recognizable inbound marketing method) is because of the expediency of results. SEO generates organic reach and it might take a while until the numbers grow high enough to justify your investments in SEO. Soon, the ROI of this method will be more than satisfactory, which is why you also need to start worrying about the organic search in time. In general, you have to focus on both on-site and off-site optimizations of your online presence in order to secure a smooth run for your ecommerce business.

Work with all sorts of brand ambassadors

Brand ambassadors are people who promote your business out of conviction and the people who are likely to become brand ambassadors usually come from three different groups. The first group are the satisfied customers and the best way to earn them is to make an exceptional service. The second group are former partners and establishing a great business relationship is the way to go here. Finally, you

In the end, the reason why inbound marketing synergizes so well with your ecommerce efforts is due to the fact that it softens your hard-sell approach by quite the margin. In marketing or any other kind of persuasion, the first question that the majority of people have to ask is – what is in it for you? With inbound marketing, on the other hand, it will be fairly easy to persuade your audience that buying from you is not only in their best interest but that it was their idea all along. How? Well, it’s (seemingly) them that reached out to you, not the other way around. Still, to achieve this, you need a great deal of strategy and subtlety in your approach.