Marketing

How Updating Your Website Design Might Attract More Clients

A great website is your key to a successful online presence, so you have to ensure that it is always in good condition to attract more clients to your business. With so many other websites available, how does one create an attractive and appealing website design?  This question can be answered by taking into account the requirements of the people who will be seeing your website.

In this article, you’ll better understand how updating your website design can attract more clients.

Effectively Guides Online Visitors

It may be the case that people in your target demographic are not computer literate, so they will require some sort of help in order to navigate and access your webpages. People like to use the Internet to search for information about certain products. When this process is made easier through a website design, then this could result in an increase in sales as well as a larger client base.

The most cost-effective way of achieving such is to employ a professional web designer who will make your website more user-friendly. For instance, you might want to hire one of the best legal website designers to update your law firm’s website design to attract more potential clients.

Increases Your Trust Rating

Another reason why updating your website design might attract more clients is because it has the ability to increase your trust rating. People are more likely to buy from a website that is professionally designed and that has a high ranking on search engine results pages. They will be more confident that their purchases will be safe, and that there is no way of getting them into the hands of people who’ll take advantage of them. 

Check the following web design features you might want to incorporate into your website to help increase people’s trust and confidence in your business:

  • Security features: Encryption and security software programs or plugins
  • Sitemap: Directs customers to where they want to be in your website
  • Approve badge or seal: If you’re an ecommerce or online marketplace seller, such as an eBay seller, you might want to add your seller’s seal or logo to attract more consumers to buy your products or avail your services.

Lets You Easily Connect With Your Clients

It is also a must to include a contact page on your website as this will allow potential customers to get in touch with you should they have any questions or concerns. By being responsive to your audience, you will be encouraging more people to try out your products or services.

Connecting with your audience through various contact options, like phone call, email, chat, or even through the comment section of your website, will improve customer experience as they won’t be having any trouble reaching out to you. Also, having these accessible platforms just goes to show that you are always willing to answer their queries and address their concerns.

Gives Your Website A New Look

Updating your website also means redesigning it in such a way that it resolves faults, such as error codes, spacing issues, and other web design distortions. You’ll have more shapes, layouts, and color theme options to use. Website updates allow you to embrace design trends, such as motion user interface or motion UI. 

Improves Website Speed

Updating your website design also improves its loading speed. If your visitors have to wait for more than three or more seconds, this can already affect user experience. Know that a lot of people are not patient with slow websites. On the other hand, fast-loading websites allow online users to easily find the information they need, as well as save some precious time and effort.

Take a look at the following advantages of improving your website speed to your business:

  • Increases website traffic
  • Generates leads and paying customers
  • Increases sales

Lets You Add Integrations

Remember that website update would also mean updating your code, web design, and web technologies, which all are necessary steps to stay ahead of the competition. 

Adding integrations, such as third-party apps and plugins, is only possible if you have an updated website. With more integrations, you can enhance your website performance to attract more clients. 

Here are some examples of website integrations:

  • Banners
  • Social media
  • Google Analytics
  • Payment gateways
  • Ecommerce plugins
  • Reservation or booking systems
  • Content management systems

Conclusion 

It is important to update your website design to attract more clients and increase your business revenue. An updated website attracts more customers because they will find your website user-friendly, good-looking, more intuitive, faster, and secure. Furthermore, you can easily connect with your target audience through your interesting content and appealing web design with the help of integrations.