business website

The Short Explanation For How To Build A Successful Business Website

If you’re a novice site builder, you’re probably designing a website for a small business launch or something similar.  You can’t learn everything there is to know about website design in a day, but you can dig into the a few of the most crucial design elements. 

Build your mind a solid foundation for web design, and start with the fundamentals.  Here is a brief description of a few of the most important design elements you should include in your first business website build. 

Workable navigation options

When web users land on your domain page, you want them to immediately know how to move  about and explore what your site has to offer.  Without navigation options, users are limited to browsing your homepage, and the rest of your content is rendered useless. 

Build a stationary navigation bar into your layout, so web users don’t have trouble understanding how to check out all the cool aspects of your business site.  There are other ways to design your navigation element, but keep it simple for starters. 

Always add a blog section

A business blog can be a valuable tool for boosting the visibility of your business website.  The more people who are presented with the option to travel to your site, the better odds you have of making a new connection. 

Develop a collection of well-written blog posts, and make sure the subject matter is relevant to your particular industry.  This blog section for PinnacleART has all the up to date news about the company’s successes in the community. 

Social media links help spread the word

You will almost always benefit from linking your digital content to the wide open spaces of the various social media platforms.  Add “sharing” buttons throughout your website design, but make sure you put them in places that make sense. 

Common sense will help you decide exactly where to work them into your design, but a little research never did any harm.  Research which places best serve the function of social media sharing icons, and go from there.

Create opportunities for communication

A business always wants to keep its eye on the pulse of the community.  You want to know what consumers want and how they might better your processes, products, or services.  Make your business website a hub for communication with passing users. 

Add a “Contact Us” page, but don’t stop with just one space for chatting.  Add a contact phone number to your homepage, and consider adding a “leave a comment” box at the end of each of your blog posts. 

Optimize your content for mobile

It’s official.  Mobile web users are the dominant force online.  Make your business website a welcoming and comfortable place for mobile users to browse.