Promoting your brand on social media isn’t a walk in the park.
You need to compete with thousands of other brands and even regular users on social media to get your target audience’s attention and promote your business successfully.
Also, like all the proven digital marketing tactics for small businesses, social media marketing requires research, a solid strategy, and the right tools to support your efforts to promote your brand.
The good news is that there are tried and tested methods to help you promote your business on social media, including these four tips.
1. Use a content calendar and schedule your posts
Handling multiple social media profiles and feeds can be chaotic. It can take away time and resources refining your efforts to promote your business.
An excellent solution is organizing and managing your promotional and social media marketing tasks.
Leverage a social media calendar to plan, sort, prioritize, and schedule your content and post ideas to drive social media interaction seamlessly.
For example, the reliable social media marketing platform Vista Social provides a content calendar, post scheduling, engagement tracking, and other sophisticated features.
You can map, create, and edit your social media posts and set auto-publish schedules on peak dates and times.
You can also auto-publish your social media posts in bulk and add them to a queue to eliminate manually publishing multiple posts in one day.
Image source: vistasocial.com.
Simplify and speed up your content and promotions planning, creation, and implementation by using a calendar with all your activities across your social media channels.
This way, you can focus on creating compelling posts based on reliable content writing tips and refining your promotional efforts. You can increase your chances of achieving social media marketing success.
2. Capitalize on trends
One of the best ways to gain traction with your social media brand promotion is to jump on trends relevant to your target audience.
For example, if you’re a B2B company providing Search Engine Optimization (SEO) services, you can capitalize on how-to trends that are popular among your audiences.
You can share an Instagram carousel post containing quick tips on buying SEO articles for your followers.
You can also leverage trending hashtags and create content around them.
For instance, if your business is in the food industry, you can include #Instafood in your food-related social media content, as this dessert shop did in its Instagram post.
Image source: instagram.com.
Capitalizing on trends can help you connect with your audience by providing content they are already interested in.
Using hashtags can make your trendy posts searchable and highly visible, helping you bring your brand forward among larger communities.
Jump on trends, create content around them, and weave in relevant hashtags to help you connect with your audiences better and support your social media promotions and marketing.
If you would rather focus on more critical aspects of your business, you can always work with a reliable digital marketing agency for your social media marketing and promotions.
3. Cross promote and circulate your social media profiles
You could share visually appealing, compelling content, but you’re not likely to get optimum results if your audiences don’t know your business exists on social media.
The key is sharing and promoting your social media profiles and pages on your email newsletters, website, communication, and other marketing channels.
For example, you can include social media links and clickable icons in your marketing emails and newsletters. It makes it easier for audiences to find your business on social media platforms.
A classic example is the email newsletter from eyewear brand J!NS that includes clickable TikTok, Instagram, and Facebook icons.
Image source: jins.com.
Ensure your social media icons and links are easy to see and access. It can entice your subscribers to click and follow the trail to your social media profiles, boosting your opportunities to connect and engage with them.
Include your email newsletters and other marketing content in your content tracking strategy to track and determine if they’re getting your expected results and returns.
Also, cross-promote your social media pages and profiles through multiple platforms to boost your brand’s exposure.
For instance, you can promote your Instagram profile on your Facebook business page (and vice versa). It can help expand your reach, allowing you to connect with more potential customers.
Like how you would use reliable visual reporting tools to extract product user insights, leverage social media analytics software to measure and analyze your brand and cross-promotion initiatives.
4. Adopt a social media brand aesthetic
Variety and creativity are critical to making your social media pages and content unique, which can support your promotional efforts.
However, sticking to a consistent aesthetic is just as important, or you’ll create more work.
After all, you’ll have to create various content and creatives for your social media pages to keep your brand’s aesthetics fresh, which requires time and energy.
One solution to help you focus your efforts and avoid chaos is implementing a social media aesthetic. It can help keep your social media content, pages, and other creatives on-brand and visually captivating.
Sticking to social media aesthetics can also boost your brand recognition and awareness since it can help your audience remember your business better.
Create a certain aspect of your brand, design it specifically for social media, and keep it consistent across your multiple social media content and pages.
Your brand’s voice and tone can vary according to each social media network.
However, keep your visual content and designs consistent to ensure your audience can get a good idea about your brand across various social media channels.
For example, Adidas Originals incorporates the brand’s blue color into its Instagram and Facebook profiles.
Image source: facebook.com.
Image source: instagram.com.
Using consistent design elements, color schemes, and other visual components helps your audiences associate your brand with your social media profiles and content.
You can leverage this to support your social media brand promotions while driving awareness and recognition.
Use popular project workflow software to streamline your social media content creation and design tasks and ensure a consistent aesthetic.
Optimize your business promotion with social media
Ensure your business keeps up with the constantly changing social media landscape by using the right tools, developing solid strategies, and learning from time-tested tips.
You’ll get a better chance at successfully promoting your business and keeping up with competitors across social media platforms.
