Backlinks have always been among the most important factors determining a website’s ranking. However, in the early days of SEO acquiring them was a much more straightforward process – the more backlinks a website had, the more it influenced its ranking. Therefore, the emphasis was on getting as many backlinks at as low a cost as possible. Comments, dozens of useless satellite sites, blogs created for the sole purpose of hosting link-ridden posts – these were the typical methods of that time. However, things have changed since then. These days, Google favors websites providing high-quality content. Dozens of backlinks leading from useless posts on shady resources are more likely to get you penalized than to improve your ranking. So how is one supposed to behave in such an environment? In this article, we will cover a few tips that can help you find the right balance between the quality and quantity of your guest posts.
Ideally, a guest posting campaign should include as many posts across as many high-authority blogs as you can handle. If you can write five such posts in a week and persuade blog owners to publish them, it is excellent (albeit rather unlikely). If you cannot manage more than a post a week, it is also good. The important thing is not the number but consistency. As long as you keep churning out well-written posts, your campaign gains momentum, even if they do not appear quickly. But as soon as you stop, you start losing ground. If you cannot maintain a high tempo, hire a reliable blog posting service – it will help you get the best of both possible worlds.
- Careful choice of host blogs
Your guest posting strategy is just as limited by your ability to land a post with a blog as with your ability to write a certain number of posts in time. These days, only backlinks from high-authority resources matter – and their owners can afford to be selective in what they publish. According to the guide by guest posting service Luckyposting.com, pitching the idea of a post to its owner or webmaster can be just as difficult and time-consuming as writing it. Do not scatter your efforts uselessly – concentrate on a few high-quality blogs with audiences that overlap with your own, and you will be able to achieve much with just a few well-placed posts.
- Evergreen content
To maximize the ROI from each guest post, focus on evergreen content – that is, content that is likely to remain relevant in a few years’ time. Of course, nobody is going to predict what will happen in the future, but one can make an educated guess. Writing about current events may bring you a sharp influx of visitors, but such an article is unlikely to stay popular for a long time. However, if you write about a long-term trend in your industry, it will stay relevant for years. If you work with a professional guest blogging agency, they will be able to help you with the choice of topics.
- Careful use of anchor text
An anchor is another factor that is difficult to balance. On the one hand, it is important for the ranking of your website. On the other hand, forcing exact match keywords into your text for that purpose will come back to bite you eventually. Do not try to shoehorn them into every anchor text if you cannot make it natural. Writing valuable, unforced content should take priority. The best approach is to balance commercial and branded links. Tools like Ahrefs can help you with achieving this result, and blog posting servicesusually arrange this sort of thing themselves.
- Emphasis on long-form content
Another way to get the most mileage out of every word you write is to prioritize long-form posts (1000 to 2000 words). There are many reasons to try it out. Firstly, it is easier to write one 2000-word posts than four 500-word ones, and you should aim for fewer high-quality posts anyway. Secondly, Google values original in-depth content, which is much easier achieved in long posts.
In other words, if you ask whether quality or quantity is more important in guest blogging, the answer would be “quality”. However, you still have to provide a more or less regular output if you want to achieve results. Hiring a guest posting agencycan help you both save your time for other tasks and produce enough posts for your strategy.