One secret to boost your brand recognition is to design bespoke keyrings. Many entrepreneurs utilise online marketing strategies to grow their companies in this rapidly-evolving digital economy. However, leveraging branded promo items such as custom keyrings can help you achieve your marketing goals. Distributing bespoke keyrings is a proven way to fire up your brand awareness. The biggest advantage of these small promotional products is that they are quite affordable and easy to design once you consult industry-leading manufacturers such as Rocket Badge UK.

4 Ways to Use Bespoke Keyrings to Promote Your Business

Small business owners on limited budgets often struggle to take their brands to the next level. Admittedly, running social media campaigns and Google Ads is expensive these days. Meanwhile, there is no guarantee that you will get a great return on investment from such digital platforms. Elevating your business with bespoke keyrings through these strategies is cost-effective.

1. Choose the Best Material

Manufacturers make branded keyrings and keychains from multiple types of materials ranging from leather to plastic. It would be best if you select a custom keyring material that is durable and light. Plastic and leather keyrings are ideal for users who often carry physical metal keys and phones in their pockets. Once you emboss your business logo and other personalised branding messages on the promotional keyrings, you can spread the good name of your company. Wood is an equally great material for brands that prioritise environmental sustainability.

2. Develop an Effective Marketing Plan

As mentioned before, custom promo items such as keyrings are affordable ways to market a small business. Developing an actionable marketing strategy for bespoke keyrings can help you get the most out of the promotional products if you order them from Rocket Badge. Experienced marketing teams incorporate catchy taglines or messages that can be engraved on the keychains. So, don’t overlook the essence of building a great marketing campaign for branded keyrings. If you intend to rebrand your products, then strive to inform your loyal customers beforehand.

3. Use Keyrings to Reward Your Top Clients

Offering loyal customers custom keyrings is a fantastic strategy to promote repeat purchases and express your appreciation. Utilising bespoke keychains in your loyalty or reward programs enhances customer satisfaction and promotes your business growth. You can also hand out branded keyrings as gifts on special occasions, especially when a team achieves a crucial milestone. Customers who are excited by your custom keyrings are more likely to recommend your business to others, which is a great idea to propel your company forward.

4. Focus On Brilliant Brand Identity

Bespoke keyrings are also a smart technique to highlight your business’ unique identity. Adding branding elements such as logo and company colour schemes can help elevate your brand identity. 

Designing and creating effective marketing items like keyrings can be time-intensive. Therefore, you must ensure that you carefully research various manufacturers and choose the best one. Rocket Badge boasts several years of experience in helping UK businesses scale their brand exposure with custom keyrings. Request a quote today to learn more.