Are you a blogger? What do you blog about? Are you getting the desired traffic? If it is yes to all the questions then it great you’re on the right track. But if you’re not getting traffic then maybe it is the to time change your strategy. Have you tried guest blogging? It is a perfect traffic generation strategy, it will give you unexpected results.
With guest blogging, you can drive traffic and increase the visibility of your page. When you rely on guest blogging you penetrate subscribers of that particular blog, there are high chances of most of them visiting your blog and subscribing to it. If you’re yet to start guest blogging, no problem you’re not too late to start it now.
The main purpose of Guest posts is to venture into new audiences and build rapport with influencers in your niche and drive traffic to your website and even helps you in earning backlinks. If done correctly, guest posts can help you a lot. People spend most of their time online and for every problem, they search for solutions on the internet. Since people are asking questions bloggers have started giving the answers in their blogs. If people are finding solutions on a blog they frequently visit it and subscribe to them.
What is Guest Blogging?
It is a method followed by most blog owners to drive or increase traffic to their websites. Guest bloggers are writers who write content and post it on third party blogs similar like them within the industry. In return, they can promote their website, blogs and receive links to them. Guest blogging will help you in building relationships with other bloggers in the industry. It is a win-win situation for both bloggers and blog owners. It exposes guest bloggers to the right audience and gives them a chance to generate awareness.
Blog owners prefer this arrangement because it allows them to feed quality content to their audience. This way the audience will provide with content written by an expert of a certain topic. It may even help guest bloggers to get inbound links and increase their page rank. Remember to not overdo it as you may have to face google penalities. With little considerations, care and user intent you can avoid it.
Here are a few tips that can help you in getting maximum results as a guest blogger.
Right niche & audience
Before guest blogging, you must be certain of your niche. Select a niche that you are confident about and you have an expertise on. When you’re writing about topics that you have an expertise on then there is little to no chance of committing mistakes. And next comes the audience when you’re shortlisting the blogs you want to work with then have a detailed examination on who their audience is and how common are they with your audience. If the blog and you have a relevant audience then you guest posting on their blog will serve as a benefit for you and them.
Quality content
Content is the king, be it your blog or others. Quality content is what leads your blog towards success if your content is not to the audience preference then even guest blogging cannot help you. Come up with unique content, it is what entices your readers and brings them to your blog to read more. Avoid writing topics that countless people have written before if you’re writing such topics then change your approach. Make sure your title encourages the audience to read more and offer them a never before perspective. See that your content is SEO ready if it then your guest post will automatically rank better in the search engine.
List of sites
First thing you need to do is create a spreadsheet and list down blogs that are in your niche and you want to guest blog on. Sort the blogs by their Alexia ranking, Once you have the list of sites you want to guest blog on. Then take your time to familiarize with those blogs and understand the type of content they’re posting. Check whether it matches with your audience or not. Once you are done with your research then contact the blogger by email or on social media platforms.
If the blog has a form then you can fill the form and when they contact you then proceed forward. You can even comment on their posts to leave a good impression. Make sure that your article is top-notch and check your article and proofread it well and ask for a second opinion too. Right at the end of the article, you will give your bio and all the information relating to your blog along with your name. Your author biography is your marketing tool so use it to promote your blog and include a call to action such as your blog link so that people can visit your website.
Research
Just because you’re writing on someone else’s blog doesn’t mean you can reduce your standards. If anything you must increase your standards. Once you choose the topic to perform detailed research on the topic and make sure the article is well-written and informative. Choose a topic that you have a good understanding of. When you check their website you would already know about all the content published on their blog so try to add value to the blog. You can either write a new topic or provide additional information to their popular topics. There are many tools available which can help you in creating a related topic or stops you from pitching the already-published idea.
Structure your article well, if your past articles have been shared a lot and received good appreciation then there are high chances of your guest blog become a success. Pay attention to detail, even a little mistake may cost your chance so from the email to your article make sure everything is organised and grammatical errors free. Lastly, don’t forget to check plagiarism. You may have hundreds of ideas relating to a particular topic, write all of them and use the ones that you find are helpful. While contacting blogger don’t forget to add the links of your previous work.
Build a relationship
Building a relationship with the blog owner will help you in many ways. It will create a rapport between him and you, it will help you in understanding his audience and him to provide the best content. Form bond on a personal level may open doors for many guest posts. Follow the owner on all social media platforms so that you can get notified if there is any post form or activity on their blog. If the blog owner likes your content then you can frequently guest blog on their website or collaborate on articles or anything else. It is always great to have a friend who works in a similar industry as you. It will help you in learning new things about your work and improve your skillset.
Reduce promotional activities
Don’t write guest posts purely for promotional activities. Most will not let you use the post on their website if you’re doing it promotes your product or activity because it may deteriorate their blog image. Not only that there are google penalties too, so to avoid all these situations post content that is both educational and provides appropriate solutions to their problems. Build trust and credibility with their audience and blog owner. Include your CTA in the author biography it will help you in achieving your goal. Keep your CTA short and straightforward. Always end you CTA at the end of your content. Slowly direct your audience towards your blog don’t just blindly give them your blog address.
SEO
Since you’re guest posting why not do it right. Infuse keywords in your article add internal and external links. Make sure to use images as they make the article a lot better. See that your images are also optimised. Use keywords relating to the topic and the industry. Optimising your article will lead to better ranking in google search. If your article ranks better then the blog owner may ask you to write again for them. So give your best and use this opportunity to drive traffic to your website.
Conclusion
When you guest post on blogs, it is given that you will also receive visibility and reach new audience base. If you follow a few specific tips then guest posting can be a success and help you in getting the desired results. Use this opportunity to create a rapport with bloggers and understand the audience better, promote it on your social media too, so that your audience will also read the article and drive the traffic to their website. If your collaboration is successful then there are chances of working together on future too. Remember to guest post in a site that is relevant to your audience, if you go out of your niche your loyal audience may not like it. So make a plan and work according to avoid any mishaps and reach your desired goal.
