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What is Responsive Web Design?

You’ve probably heard that user experience, or UX, is extremely important for your website. You also know that many people access your page through mobile devices. Even if you’ve optimized for mobile, there might still be a puzzle piece missing. Enter responsive web design. Why is it so important and how can you use it to enhance your business?

What Is It

As companies switch to employee monitoring software and switching their workforce to mobile computing, responsive design becomes even more important than ever.  Because your primary focus is on user experience, you need to anticipate how individuals will interact with your site. How can you do this if everyone is accessing your site from a different platform. This is where Responsive Web Design comes in.

This smart design takes into account the specific size of each user’s screen and will optimize it for the best viewing and interaction. It’s a complex solution to a widespread problem, but the execution will appear simple and seamless for the end user.

Grids and Images

This is primarily accomplished by something called fluid grids. They recognize and rely on the size of the end user’s screen and will adapt the page for each individual.

It can become a little more complicated to optimize your images for responsive design. There are a variety of ways to make this happen, so working with an expert in UX and responsive design will give you the best outcomes.

Target More Users

Did you know that responsive design will actually get you a higher rank on Google and other search engines? The mere presence of responsive design indicates quality content, and easy of use for end users, so it will rank higher. When it ranks higher, you get to target more users. Of course, more users will rank your page higher.

It also puts far fewer barriers to convert clicks to customers. For example, if they need to repeatedly zoom in and out on the page to find the information they need, they’re likely to click away and find another resource. Responsive design mitigates that problem.

Better Response Times

Another big negative aspect of poor UX is response time. You’ve had it happen to you. You open a site and it takes forever to load. Maybe because it has a lot of images or too many ads that pop up. Sometimes it’s about some background things that aren’t communicating fast enough to the world wide web.

Responsive design helps eliminate that. It will load the page faster and optimize for mobile platforms. Faster load speeds have been proven to positively impact conversion rates and improve your site’s overall performance.

Lower Maintenance

Any business wants to save money. Responsive design can actually lower the cost of your overall website and prevent additional maintenance. When you aren’t supporting multiple platforms, there are fewer things that might go wrong and fewer places to need to make changes.

Responsive design means one interface and one point of maintenance. While the design may be more of an investment up front, it will save you money and be easier to manage in the long run.

Investing in responsive design and UX will pay off in the long run for your business. Do you want to ensure that all of your users, even those accessing your business through mobile platforms, have a great experience on your pages?