Create a clear focus for your online store.
Consider what you want to sell and who you want your target audience to be before launching your store. Having a clear focus will provide an outline of the types of products you should carry, as well as the best means and places to advertise your store.
Use your focus to create a concise marketing plan.
Once you have a clear focus, create a marketing plan that is tailored to your target audience. For example, if you are selling vintage car parts, it would be ineffective to advertise within social media groups targeting moms of preschoolers. Likewise, if you are selling plus-size dresses, it would be wasteful to market groups for people who are building gaming computers.
Utilize analytics software.
Retail analytics software will enable you to track your inventory and sales and provide you with reports on what is selling and what is not. The more aware you are of actual sales, the better equipped you will be to make adjustments that will increase the profitability of your online store.
Market through social media.
There are many platforms for advertising, and social media is a must. In addition to social media ads, you should create channels specifically to promote your products. Your channels should include photos, information, sales copy, and links to the sales page. The more comfortable you make it for someone to purchase something they see on social media, the better your sales will be.
Find dropshipping suppliers that meet your needs.
Drop shipping suppliers allow you to run an online store without needing to handle the inventory directly. Companies like Modalyst makes it easy for eCommerce stores to fulfill and ship orders directly from their website.
Make sure all of your products are promptly shipped.
When you are not directly handling the inventory and shipping, it is crucial to make sure it is being done on the schedule you promise your customers. This means conducting regular quality assurance checks on your dropshipping supplier.
Engage with your customers on social media.
Setting up and posting to your social media is crucial, but so is engaging with your customers. If people ask questions, they want to get an answer in a timely fashion. If someone comments that they like something, thank them for the comment if someone tags another person, like their tag or go so far as to thank them. Engaging with people through social media will show them that real people are running the page. Although e-commerce is booming, many people are still leering of getting scammed when ordering things online.
Remedy problems quickly.
If a customer contacts you with a problem, you need to respond promptly and then show them you are looking into the matter and will offer a solution. Even if the conclusions, if you cannot help them, maintaining open communication and providing consistent and clear updates, will go a long way in maintaining positive relationships with your customers.
Ask for positive reviews.
When people order from you, ask them to leave you a positive review. Too often, small business owners provide reliable service and great products, but then hope people leave them positive reviews. For many, they don’t think to leave positive reviews, or they plan to but forget. Don’t be afraid to ask for what you want.
Watch selling trends and make adjustments accordingly.
Consumers are fickle, and shopping trends dramatically impact the behavior of other consumers. Closely watching those trends and making adjustments to your product selection and sales approach accordingly will help you thrive in an ever-changing eCommerce environment.