Do you want to know about B2B technology marketing, what it actually involves? How it is helpful to generate ROI? You’re at the perfect place. This article will guide you with everything about B2B technology marketing.
What is B2B marketing?
Business to business marketing – It refers to the marketing of products or services to other organizations. Compared to B2C marketing, B2B marketing provides more information about product or service.
If you’re B2B tech marketer, it’s important for you to understand the true value and benefit of the technology that you are using to promote your product or services.
B2B technology marketing that delivers maximum results requires these three key points:
B2B technology marketing and consumer marketing strategies rely on the same fundamentals. But these two marketing methods are executed in a unique way.
While customer select product or service with respect to price, quality, brand, status, etc. B2B buyers take business decisions based on product or service price and profit potentials.
With each passing day, technology’s grip is getting stronger in the marketing world. In the past decade, you must have heard about various technology, innovation, strategies, approach and more. Therefore by keeping up-to-date with current technology strategy is a great way to succeed in your business.
When you are running a business, you need to focus on the advanced technologies to take your business on the top. Here are the 10 best ways you need to know about B2B technology marketing.
Artificial intelligence is an increasingly essential aspect of a small and large business, including marketing.
If you are a tech-savvy marketer, then you might have heard about artificial intelligence marketing before. AI enables tech marketers to build personalized customer experience (UI) at a cheap cost. With AI services, you can analyse what your customer, feels, thinks and say about your brand in real time. The interaction performed with a customer is utilized for future optimization.
- AI takes sales forecasting to a top level
- Knowing your customer’s requirement
- Optimize your advertising campaigns
- Build detailed customer profiles
- Connect with customers in real-time
Content curation is the method of collecting relevant information to a specific area of interest. The curation content can be used for end users and businesses.
Curated content provides a complete picture of the upcoming technology industry and also how it’s being executed in multiple channels. Facebook, Twitter, LinkedIn and Instagram are a major social media platform. Firstly, analysis your customers and focus on which content you would like to pay attention and also how to execute it.
The content curation can be done on two bases, manually or automatically. Sometimes a combination of two is a great strategy.
Customer experience is meant as an interaction between your consumer and organization. The interaction can be awareness, service, product discovery, etc. Customer experience is an essential part of CRM. When you create a powerful and positive customer experience, the customer will be more likely to become your potential customer.
As per reports, by 2022 customer experience is going to rule every business in terms of purchasing decision. Customer will decide to purchase a product based on customer experience rather than the price of product or service.
If you want to maintain a long lasting relationship with customers. Then delivering an exceptional customer experience is important. By improving your customer experience continuously will create a uniqueness from the competition. Also, CX will increase business revenue and drive maximum profits.
Keep an Eye on Big-Name Sources
No matter what type of business you’re running, always keep a tab on competitors and upcoming technology. Also, keep an eye on what big-name guys (competitors) are doing? How they’re handling their marketing strategies? You can learn a lot from your competitors. Let your competitors help you out with generating marketing ideas. This is an amazing tip to be in the race with your competitors. Though your and their budget may vary, it doesn’t mean that you can’t execute their ideas into your business.
Know what’s happening in the digital world by subscribing to newsletters from various content providers. They will alert you with technical stuff through email. Also, you can set up Google News alerts for effective keywords for your business.
Visual Content Marketing
If you imagine content as a chocolate cake then visual content is the frosting on that delicious cake. With the advancement in technology, visual content marketing is becoming a primary approach to generate revenue.
Content marketing is evolving. Want more engagement and leads to your website? Focus on visual content marketing. Compelling visuals (image, video, gif, etc) or plain content are amazing on their own path. But when you combine visual and content, you can expect better ROI.
- Raising brand awareness
- Increases website traffic
- Engaging customers via visual storytelling
- Improves conversion rate
If you have any doubt in your mind, don’t be afraid to ask a question to a technical expert. Asking questions can clear your assumptions and put you on the right path. Understanding basic information is easy but when you try getting in-depth knowledge, things get complicated, you might get confused. Even the technical expert may not have complete knowledge on the topic. The more questions you raise, the more confident you will be.
If you work for any industry, the questions you ask them will help your client to assume how a layman is observing their products or services.
Speak their language
If you are working as a technical employee. Then, you’re more likely to speak the lingo. In the initial stage, it may look complex. Don’t worry, take some time and get familiar with technical terms. Get a complete idea about technical words, abbreviations, buzz words that are used in business technical marketing.
- Keep it simple
- Keep it real
- Use language which helps you and your client
Know the influencers
When you invest your valuable time and energy on promoting your clients on various social media channels. Under social channels, you can find your influencers too. Interesting right!!! Make the great advantage of these influencers on social platforms. Listen to what influencers are saying. If you really want to get connected with influencers. Then participate in their conversation and create a mutual awareness. It can build brand awareness, trust with your consumers.
Take advantage of Social media marketing
If someone asks you what is the most interactive platform? Your answer would be ‘Social Media’ right. If yes, you’re absolutely correct. Social media platform like Facebook, LinkedIn, Instagram etc is an interactive channel for effective marketing.
There are all sorts of different ways to use social media to help your inbound marketing efforts. By creating a large following on social media networks like Twitter and Instagram can be one of the easiest ways to reach your audience. This is not something that will happen overnight. Twiends has a great guide for those trying to get Twitter followers if you think Twitter would work for your business.
Social media marketing – It is a robust approach for any business to meet business prospects and earn potential customers. Many marketers use social media channels to promote their product or services.
- Identify your goals and audience
- Select the best channel
- Deliver consistently
- Grow and engage your audience
- Measure your results
Focus on content marketing
Content is king. The demand for quality content is huge. No matter whether you are writing content for blog, email or website. Ultimately quality content is a primary resource that you need to concentrate. The requirement for dynamic content is increasing, right from social media promotion to paid campaign. Build a personalized content and build a profitable business.
- Build more landing page to your website
- Segment potentials audience to increase engagement
- Perform A/B testing
- Conduct competitor analysis
- Create emotional headlines
Take advantage of existing content
Unless and until you’re starting a business from scratch, repurposing the existing content would be an excellent tactic. Firstly, you need to understand completely about the topic and tone of your client technology.
Many companies get attracted to webinars, slideshows and presentations. Get access to these software’s and create unique content.