Digital Marketing

2 Major Online Marketing Strategies Advertising Agencies Utilize

Online marketing involves the use of the internet to reach an audience. In today’s technologically endowed world, most companies and organizations have resorted to using the internet to market their brands. This has worked a great lot to their advantage. 

Online marketing provides access to a multitude of people, something which cannot be achieved through the use of the traditional means of marketing. It is estimated that about 3 billion people from all over the globe are online. 

Therefore, opting for online marketing can only result in incremental brand awareness and sales through an increase in website traffic. 

An advertising agency aids companies and organizations in building their brands. Also, website traffic, and a reduction in marketing costs results.

The Two Online Marketing Strategies

Some of the online marketing strategies that advertising agencies use include; social media marketing, digital marketing, search engine optimization (SEO), and pay per click (PPC). This article delves more into the two main online marketing strategies.

Social media marketing

Social medial marketing involves the use of social media platforms to connect to a wider audience so as bring about brand awareness, increase sales, and direct traffic to your website.

Social media marketing is only made possible through the use of social media platforms. These platforms include Instagram, YouTube, Twitter, Facebook, Snapchat, TikTok, Pinterest, and LinkedIn. 

With social media marketing, first, you have to strategize on it. Strategizing involves outlining the goals for using social media for marketing, the social media platforms you will want to employ, and the form of content to use to get to the online market. 

Additionally, you must plan on publishing your social media message ahead of time. You do not want to post a spontaneous message that will not result in the desired results for your business. 

Also, with social media marketing, listening and engaging with your audience has to come to play. Always keep track of all the social media conversations about your product. Reply to queries, correct where needs to be, and surprise your customers by giving promotions or even providing free goodies.

Analyze your social media results to determine whether it is working effectively. Also, with social media marketing, you can practice social media advertising to increase your reach beyond your account followers. 

Search engine optimization (SEO)

This refers to the optimization of a website to make it easy, for an online user, to locate through search engines such as Google, Yahoo, Microsoft, and many others. This process influences a website’s visibility in search engines. 

SEO’s main purpose is to drive specific and intent traffic to a website. The intent is in this scenario is commercial and will result in increased sales. 

SEO techniques and approaches 

There are some vital SEO techniques and approaches that will enable you to obtain more traffic from SEO. 

Use of keywords

Keyword finding is usually the first step in SEO marketing. It is all about identifying what you want to optimize for, and then searching for terms that online users are searching for and that you want your web page to be ranked for. 

There are factors that you must consider when picking keywords. They include:

Search volume: this refers to the number of individuals that are searching for a certain word. The higher the number, the better for SEO ranking, and vice versa. 

Relevance: this refers to the applicability of a word to what you are selling. The word has to be relevant to whatever you are marketing.

Competition: you must deliberate on the possible costs and possibility for success, and recognize the comparative competition and probability to rank for terms. 

On-page utilization

This comes after you have picked your keywords and listed them. it involves the implementation of the targeted keywords into the website’s content. This way, it ensures that every page on your website is aiming at a given keyword and a collection of associated words.

Information architecture and internal linking

This refers to the appearance of your website’s pages. How you form your website and link between your pages can influence how innumerable content on your site ranks in reaction to searches. 

Content marketing and link building

You must realize that Google’s algorithm is largely founded on links. Therefore, having several high-quality links to your webpage is vital in bringing search traffic.


Social media marketing and search engine optimization are entirely effective strategies for online advertising. Most businesses implement this in their day to day advertising, and in turn, get incredible results.