If you run your own dental office, you know how challenging it can be to have the full-time job of meeting with your dental patients in addition to running the actual practice. Because this can be so hard and time-consuming, many dentists find that knowing how to effectively market their dental office is something they simply don’t have the time or expertise in doing. But if you have to have a successful practice, you have to bring in new patients. Luckily, there are some tricks to help you in doing this.
To help you see how this can be done, here are three tips for marketing your dental office.
Ads On Google Maps
To best market to anyone, including prospective dental patients, you have to think like them.
Usually, when someone is looking for a new dentist, they are wanting to find one that will be convenient for them, meaning that it is located close to where they work or live. With this in mind, one of the best ways to market your business is to claim your business on Google and then place ads on Google Maps. When you do this, anyone looking for a dentist based on a certain geographic location will be able to see your office on the map. And if your ads rank well, you could even become the first recommended dental office that they see, which can give you an even better chance of having someone set up an appointment with your office.
Start A Referral Program
If you’ve been able to get some patients who come back every six months for the cleanings and use you for their other dental needs like bonding or sealants, then you might want to start using some of your patients as a way to get even more patients.
For offices that don’t already have a referral program set up, this can be a great way to get some word-of-mouth marketing going for your office. Simply figure out what you’re willing to give someone for referring a new patient to you, be it a free teeth whitening or some other service, and then see how many new patients you get from others sharing about your office.
Get Active On Social Media
While many people are likely to take a chance with a new dentist based on their location, others are more looking for a personality match and someone that they can trust.
One easy way to help prospective patients learn more about your personality and what your dental office is all about is to get active on social media. By sharing both about your office specifically and dental care tips in general, especially through your own personality and voice, you’re bound to make some great online connections that will have people setting up appointments with you.
If you’re needing some help with marketing your dental office, consider using the tips mentioned above to assist you with this.