With all the press the state of our environment is getting in the last few decades, many businesses are concerning themselves with what they can do to be a force for good rather than aiding in any environmental problems.
Not only is this great for the world around us, but it can also help your business be seen in a more positive light by those who are particularly worried about the state of our climate. So to help your own business to be seen as an entity that’s working toward solutions rather than just a part of the problem, here are three ways you can brand your business as being socially and environmentally conscious.
Create A Company-Wide Social Mission Statement
If you’re serious about having your business strive for a greater purpose than just making money, you’ve got to have this determination at the core of your organization.
One way to do this, according to Murray Newlands, a contributor to Entrepreneur.com, is to create a company-wide mission statement about what force for good you’ll be to the people or places around you. With a clear and concise mission statement that you share not only with your employees but also with your customers or clients, you’ll be able to prove that you’re committed to this cause in a real and tangible way.
Commit To Stop Doing Harm
For people and businesses alike, it can be hard to know where to start on your journey toward being socially or environmentally conscious.
To help you with this, Heather Levin, a contributor to Money Crashers, recommends that the first thing you should do is share your commitment to stop doing harm. What this means is that if you know or are informed that any of your current business practices are causing harm to someone or something, you’ll strive to stop those practices and find a new way to conduct business in a less harmful way.
In some situations, this could include using more renewable energy sources and installing commercial solar panels. For other businesses, you might try to create less waste in your business. But by recognizing what harm you may have contributed to and sharing your resolve to right this wrong, your brand will be seen in a much more positive light.
Make It Easy For Your Associates To Volunteer
Another thing you might want to try if you’re creating a brand that’s socially or environmentally conscious is to help facilitate volunteer work for the causes you care about. Wayne Elsey, a contributor to Forbes.com, shares that by creating a volunteer program through your business organization, you’ll show your employees and your customers that you’ve taken on a responsibility to better the world around you.
If you want your business to be seen as one that’s socially and environmentally conscious, consider implementing some of the tips mentioned above into your business practices.