There was a time when people used to rely entirely on Cable TV for their daily dose of entertainment. The popular TV shows were aired on a fixed time. The episodes were played on repeat once or twice. Therefore, we had to stick to the schedule. Now, the scenario has entirely changed. We have a busy lifestyle. We cannot take time out to watch popular shows on cable TV, as it seems very inconvenient. With the influx of streaming services, people are more accustomed to them as they offer a better alternative to cable TV. They can watch these shows anytime they want and they do not have to follow a strict schedule. Secondly, the ever-increasing prices of cable TV are taking customers away.
There are multiple reasons why we see an influx of consumers towards streaming services. Cord-cutting movement is gaining momentum as more and more people are ditching cable TV forever.
Even then, many cable providers are giving great service to potential customers. The channel lineups are tailored to meet the requirement of every household. For example, Cox cable TV is very popular among consumers. The channel lineups have a huge variety of channels so that you can binge-watch your favorite shows.
In this article, we will go through all the reasons why video streaming is skyrocketing in popularity. Let us begin:
The Cost of Cable TV is too high
With time, Cable TV has strictly gone out of the reach of consumers. The cable providers lure them into signing for plans on a promotional rate. These promotional rates are good for a year or two. After the end of the promotional term, the prices go up by 20% to 30%. Therefore, they become out of reach. This is not it. There are additional charges on top of your monthly bill. You have to pay a monthly rental for the cable box, other fees and surcharges, and taxes. On average, a basic TV package will cost you more than $80 after taxes. Adding the charges for the internet, your monthly bill for both these services become close to $130. Not everyone can afford this sum.
Video Streaming is affordable
There are multiple video streaming services available in the market. If you go with the basic plan, you will just have to pay $14 per month for a service. Let us just assume, you get three different services to get all the binge-worthy movies and TV shows. Even then, your monthly bill will be under $50. This is quite affordable as compared to the price of cable TV plans. There are no taxes, fees, or other surcharges on top. You do not have to pay for the cable boxes. As a result, more and more people are moving towards video streaming.
Binge-watching for the win
Video streaming has a lot to offer. You can watch all your favorite shows online without any interruption. There are tons of options available and it is entirely up to you when you want to watch them. In addition to popular TV shows and movies, video streaming services have started to offer live TV channels as well. You can get all the channels you find on cable TV to watch the news, sports, and everything else.
Whenever you are signing up for cable TV, you have to get in a contract. This contract lasts for a year or two. If you cancel your services before the contract term ends, there is an early termination fee. This fee varies from provider to provider. This makes cable TV quite inconvenient. Conversely, video streaming has no contracts. There is not any early termination fee even if you cancel the services. Therefore, sign-up for a video streaming service. Enjoy it for a month or two. If you are not satisfied, cancel your subscription.
It is a demographic shift
We call the influx of video streaming a cultural shift. Millennials and Generation X are leading the way. They have a different outlook on everything. Therefore, they prefer convenience to anything else. With their busy lifestyle and short attention spans, they prefer watching TV series and movies at odd times. Secondly, video streaming apps are highly personalized. They make recommendations based on what you like to watch. Due to this personalization, the streaming app understands their priorities and favorite genre. This is one of the chief reasons why more and more millennials are shifting towards video streaming.
The video streaming services are scalable. They give consumers the ability to select the functions and features they want in the plan. They can pay for the content they like and forgo the payment for services they do not need. Secondly, no one wants to be tied to a strict TV schedule. You can watch your favorite shows anytime you like.