marketing
Digital Marketing

6 Simple Website Fixes You Can Do in Your Lunch Break

Have you ever asked yourself if you could be doing something more productive on your lunch break? Don’t get me wrong – taking a break and having a rest are extremely importing. However, sometimes getting things done can be as relaxing and refreshing as doing nothing.

So why not spend some time on improving your website? In this article, we will discuss 6 simple but rewarding ways of fixing and updating a website in a short period of time. Without further ado, let’s dive into the details.

1.    Find and Fix Broken Links

We all know that inoperative or broken links are both annoying and make you look unprofessional. They deter website visitors from spending time on or coming back to your site. In addition, broken links can have a negative effect on your rankings in search engines. So how can you locate and fix the broken links on your site?

Head over to the Dr. Link Check homepage and enter the URL of your website. The bot of Dr. Link Check crawls through the code (both HTML and CSS) of your whole website and checks each link in three ways.

A broken link check: This determines if the URL is formatted properly and if the server responds with an error code (404, 500, etc.). It also checks if the SSL certificate is valid and if the server responds in time.

A blacklist check: This checks if a link shows up on any lists of websites with malicious content.

A parked domain check: This checks if a link is directing visitors to a parked domain, which means that the website that has no valuable or relevant content.

Dr. Link Check will provide you with a detailed report and analysis. You have the ability to schedule checks on a regular basis, daily, weekly or monthly as you prefer.

2.    Update an Outdated Page or Blog Post

One great reason to update outdated pages or blog posts is to boost your rankings in search engines if they have been decreasing. By doing this, you can attract more traffic to your site.

So how can you update a blog post? Make sure you update any outdated information so that it remains relevant. Be sure to make the introductions to your blogs readable and quick, as this will get people engaged with the rest of your content. You can achieve this using images and bullet points, to name just two ways of catching your audience’s attention. You can also add more words to your blog posts, as long as the new content is informative, valuable and relevant.

3.    Formulate a Clear Call-to-Action

The importance of having a clear call-to-action (CTA) on your website cannot be overstated. A clear CTA directs visitors and tells them exactly what to do next when they land on your site. This can be anything from filling out a contact form or reading a blog post to signing up to a newsletter.

So how do you write a fantastic, clear call-to-action?

First, you must make sure that you use a strong verb to begin your CTA. You need to be concise as you don’t have a lot of space to get your point across. It’s also a good idea to use emotive words to evoke emotion and enthusiasm in your visitors. Adding an exclamation point at the end of a call-to-action can be a good way to do this. You need to give people a reason to take action. So when writing your CTAs get creative and use numbers where you can. You can even capitalize on people’s fear of missing out.

4.    Perform a Quick SEO Audit

You can do a quick SEO audit on your homepage using SEO Site Checkup and then implement some of the recommendations to increase your rankings in the search engines results pages. This will help drive more visitors to your website.

SEO Site Checkup enables you to instantly analyze any issues with your SEO and keep track of over 30 SEO factors. You can even get notified if your SEO score alters. So, what more reason do you need to do an SEO audit today?

5.    Check Your Site’s Mobile-Friendliness

Having a mobile-friendly website is vital because it makes you seem credible to customers and influencers in your particular industry. People visiting your site from a mobile device should have the same smooth experience as people visiting your pages on a PC. This goes a long way toward making people see you as a credible source of information, products or services.

By performing a mobile-friendliness check you can test how easily a visitor can use your website on a mobile device. If the check reveals any issues, take note and implement the suggested changes.

6.    Improve Your Site’s Performance

If you are wondering why a page on your site is too slow, it may be a good idea to run a speed test. By running a speed test, you can see how well your website performs and discover opportunities for optimization. Visit the GTmetrix and enter your website’s URL. The tool will tell you how your site performs on different devices. You can also track your website’s performance over time, view your site history and keep an eye on page speed and page load details.

What is more, you can find out how well your site performs in different places around the world. Sounds great, right?

Conclusion

Today then, we have discussed 6 simple fixes you can make to your website in a very short time to improve its performance. From identifying and fixing broken links, updating content and writing clear calls-to-actions, to running an SEO audit, checking website speed and mobile-friendliness, these simple fixes are sure to really boost your website’s performance. The best thing about these fixes though is that they are quick, simple and can be done in your lunch break. Is there a better more productive way to use your lunch break to improve your website? No? Then, get fixing your website today.