Digital marketing is a basic demand for success, in this day and time. Online presence plays a determinant role in bringing customers to your business and helping you to generate sales. But, start-up owners have other things to worry about, right? Wrong. Without a sturdy digital marketing strategy, your project is dead from the beginning. Seek the help of a team with experience in the field, and they will guide you through the process. But there are still some mistakes you are prone to making, especially if you resist the suggestions of your marketing team. But more on the topic, below.
#1. You don’t have a strong content strategy
Both on-site and off-site content matter. Since Google constantly updates their algorithms, it’s important to keep up with them. But even more important is to invest in a fail-proof digital marketing method: content marketing. Make it big, make it high-quality, research and informational. Search engines, mainly Google, have some smart ways of differentiating between poor content and high-quality one. When it comes to on-site content, pay attention to the following.
- The quality and quantity of inbound links to the page.
- The quality and quantity of the social signals linking to the page.
- The grammar and spelling on the page.
- Length of your content
- Outbound links from the page.
Apart from these, Google identifies high-quality content based on the information provided by it. Texts that offer a new perspective and dissect topics in a fresh way have priority, according to the most recent update. You also have to do a little work and try to publish new data that hasn’t been previously published.
In terms of off-site content, having a sturdy SEO link building strategy in place will help a lot. Here are some reasons.
- Google’s new algorithm relies heavily on the inbound links of your site.
- Having links to your website on high-authority domains will automatically increase the authority of your website.
- Multiple links to different pages on your website will carry visitors to more places on your sitemap. Makes sense, no?
So, next time when you discuss your content marketing strategy, push for both on-site high-quality content and off-site high-quality content.
#2. You want immediate results
Like everything in life, good things come to those who wait. And digital marketing campaign results are no exception. Before you start your SEO initiative, make sure you fully understand that organic search rankings are extremely volatile. Think of SEO campaigns as the stock market. The more you wait, the better results you will have.
#3. You don’t work with the best agency in your area
It’s easy to let yourself tricked by SEO agencies that promise you immediate results on a laughable price. You will most likely end up with useless services and money thrown out the window. Follow the advice of some of the respected SEO Agencies based.
According to them, it’s best to research the agency’s previous work, read some reviews and recommendations ahead. Make sure you find a serious agency, and don’t skim on their services. This is one of the deadliest sins of all.
Working with the wrong team can make your content strategy go up in smoke. Spam tactics no longer work, because Google gets smarter every couple of months. Instead, focus on SEO agencies that can deliver the following.
- They focus on guest blogging to build a stronger brand for your company.
- They build online brand presence by focusing on social media marketing.
- The on-site content strategy can be delivered by the company.
#4. You put all the workload on a single team
Digital marketing requires knowledge in different domains. Because of this reason, hiring a single in-house professional will only deliver modest results. Alternatively, hiring more professionals can be extremely expensive. The best way to tackle the complexity of top-notch digital marketing services is to go for external services.
Find a company that can tackle everything, from research to putting together a strategy and executing it. You will save yourself from a lot of trouble. There are always cost-effective ways to distribute the workload of your campaign to more professionals.
#5. You’re not maintaining the website
Yes, you want to have a good social media presence, you want inbound and outbound links, but you also need a spotless website. A good website is an amazing marketing tool. First, you should ensure your website has a good, simple design that offers a positive user experience.
Web traffic is an important way to reach your digital marketing goals, and your website can make or break this whole deal. Several aspects that matter when it comes to leveraging your website for SEO purposes.
- Improves user experience.
- Boosts conversion rates.
- Improves organic traffic.
- A good social media tool.
#6. You don’t take advantage of localization
Website localization is another incredible tool to boost your SEO results. This will boost organic traffic and will improve your brand image in the local market. Your SEO team of choice will most likely be able to help you with this, but make sure you ask for it.
Keywords, even in the same language, vary from a country to another, sometimes from region to region. For example, Americans search for car rental services, while the British search for car hire services. Australians, they search for both online. Using the right keywords and localizing your marketing efforts will matter a lot when it comes to attracting the relevant audience to your website.
#7. You fail to measure campaign results
Keeping a close eye on your marketing results will help you assess how successful your campaigns are. So, make sure to take a better look at the number of visitors your website has, which are the most clicked on pages on your website, what have they purchased, and so on. When hiring an SEO team, ask them to include performance measurement services in the services they provide.
All business owners are guilty of these digital marketing sins, but start-up owners are more prone to falling in these traps.