iHere are a few tips for a successful Mailchimp campaign.
Mailchimp sends 1 billion emails a day. That’s a lot of messages going out but how many of them do you think are actually successful?
Sending an email to your list is the easy part. Getting them to read it and take whatever action you want them to take is the challenge. Let’s look at some ways to make your Mailchimp campaign more successful.
Creating Trust with Your Mailchimp Campaign
The first step to a successful email marketing campaign is to build trust with your readers. If they don’t trust what you’re saying, they’re not likely to take whatever action you’re asking them to take.
The most important thing here is to treat them with respect. Don’t spam them with one offer after another and provide real value in the emails you send.
Creating a brand will help with this too. Use a consistent layout and voice in every email you send. Create a banner for your Mailchimp subscribe page so they recognize you. Add something unique like the name of your website in the subject line of every message so your reader can pick it out of the long list of messages in their inbox.
Testing and Tracking
If you’ve ever worked in sales, you’ll be familiar with ABC – Always Be Closing. For email campaigns, think of ABT – Always Be Testing.
Test everything – the times you send messages, the length of the emails, your subject line. Take advantage of Mailchimp’s A/B testing features to split test your emails and use what you learn to improve your results the next time.
You can also connect your Google Analytics account with Mailchimp to track conversions from your email through to your website and/or shopping cart.
Segment Your Email List
Use Mailchimp’s list segmenting features to create sub-lists of people who show interest in certain things or have taken a certain action in the past.
For example, you can create a segment of people who have placed several orders. These are your best customers and putting them in their own segment lets you send them special offers, free bonuses for being your best customers, or anything else you can think of.
Use Mailchimp’s Retargeting Features
Mailchimp lets you create retargeting ads for Facebook and the Google Ad Network. When someone reads your email or clicks through to your website, Mailchimp flags them in their tracking system.
When those people are on Facebook or visit a website that runs Google Ads, they’ll see ads for your product or service on those sites.
Set Up Mailchimp Automation
Mailchimp’s Automation feature lets you customize your emails based on various things. For example, you could automatically send welcome emails to new customers, send unique product recommendations based on someone’s previous purchases, or send different emails to readers depending on what parts of your website they’ve visited.
Mailchimp Automation can save you a lot of time. Once you’ve got an automation set up, it will keep running and automatically take action when the time is right.
Connect Mailchimp to Other Services
Mailchimp offers integrations with many other web services. These integrations automate activity in your Mailchimp lists based on activity on other websites.
For example, you could integrate with Paypal or Shopify to add someone to your buyers list when they buy something from you. Or you can use a service like PieSync to sync your Hubspot and Mailchimp accounts.
Keep Your List Clean
Your goal shouldn’t be a big email list, it should be an engaged email list. Make it easy for people to unsubscribe if they’re not interested in what you’re sending and periodically send reactivation emails to the people who aren’t active to get rid of the dead weight.
Getting rid of subscribers who aren’t reading your emails can keep the cost of your Mailchimp campaign down as well as improve your open rates.
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