Digital Marketing

8 Proven Strategies to Increase Your TikTok Followers and Likes

I am quite sure everyone has heard about TikTok. On this social media platform, people create short yet engaging viral videos. Now many modern-day brands that have just started out are not happy with TikTok because out here it takes ages to gain a massive following. If you wish to enhance your profile and get more followers as well as likes, please implement the below actionable tips with utmost diligence.

  1. Know Your Target Audience

To get TikTok followers and likes, you should identify your target audience and make content that they would enjoy.

Pay attention to the influencers and competitors. What types of videos are they uploading? Check out the popular videos and utilize them to formulate your own ideas. 

Take a few minutes to evaluate the customer persona, and recall their preferences. What would they want to see on your TikTok account? 

Finally, think about the content you have been publishing on other feeds. Although the content you post on TikTok will be a bit different, you can still look for a couple of trends and types that you will do well.

  1. Participate in a TikTok Challenge

TikTok is incredibly famous for its video challenges, whether they are dares, dances, etc. Find out if any of them would work for your brand. You may also try to create your own challenge on TikTok.

  1. Incorporate Proper Hashtags

 Just like on Twitter, Instagram, and other social channels, hashtags allow the users to find specific content. It is necessary to use correct hashtags under all circumstances.

Many people tag the trending hashtags only. But you must not do that. Incorporate hashtags only if they are relevant to the video you have posted. Otherwise, it may look spammy.

Although the impact hashtags have not been confirmed yet, their use can thankfully increase the overall reach of your videos.

  1. Post Videos at the Right Time

To get TikTok followers and likes, it is important for you to know the best time to upload videos. Go to the Followers tab and then to Follower Activity. Here, you will be able to see what times and days your followers are active. Try publishing the posts before the popular time of a day to see optimal outcomes.

  1. Collaborate with Influencers

Influencer marketing is an excellent strategy on Instagram but it also extends to TikTok. Collaborating with influencers is the best way to promote your business.

Now remember working with famous TikTok users has a fair share of disadvantages. Based on your budget, you must look for micro influencers with lots of followers. That’s the best way to start your venture.

  1. Share User-Generated Content

If people have been sharing videos relevant to your industry or mentioning your brand in their captions, ask if you are also allowed to share the same video. Of course, you must give them credit. Tag the original creator.

This is one of the best ways to spread word about your service, show off satisfied customers, and give the people a clear idea of what to expect from your business.

  1. Cross-Promote the TikTok Videos

Your followers on other social media platforms may not know you have created a profile on TikTok, so it is a great idea to cross promote the videos.

YouTube and Instagram have their version of short videos, which you can reuse on TikTok. You can also share the videos you make on TikTok on YouTube and Instagram. Do not omit the TikTok logo.

  1. Use CTA at the End of the Videos

Another way to get followers and likes on TikTok? Just ask! End the videos with CTAs that would persuade people to visit your account.

While doing this in all of your videos may appear spammy, nobody will mind if an occasional video has a call to action text or sticker.

Trends are considered the currency of the online world, and TikTok is where most of them are born. If you wish to succeed on this platform, please start by gathering inspiration from some of the top brands – Duolingo, Old Navy, Nuggs, HBR Ascend, etc. TikTok is perhaps the best means to earn revenue and facilitate awareness, so please do not neglect it. Break free from your comfort zone to build your presence now.