The success of your small business relies heavily on your marketing plan. For that reason, you need as much help as you can get. One of the most efficient ways to ensure marketing success is working with a HubSpot partner.
Before HubSpot steps in, there are other marketing techniques you need to familiarize yourself with. Here are some options to consider:
Use Social Media
Increasing your social media engagement and having an online community is a great way to market your small business. And it’s free. In order to leverage the power of social media, you need to do it right — the first step is creating business accounts on big social media sites.
Once you log into social media, you can hold conversations with your followers. That helps them feel the voice of your brand. You can request feedback on your products by running polls as you engage with different clients and users.
Whatever approach you pick, be sure to be consistent on all platforms. To broaden your reach, make use of relevant hashtags.
Do Local SEO
Google’s algorithm aims at providing users with the most accurate and relevant content for their search query. Such measures mean small businesses can compete with large businesses on a level playing ground.
Working on local SEO calls for patience. It’s not a secret for overnight success, but the benefits can be huge in the long run.
To work on local SEO add location-based keywords to the content of your main website pages. As you publish content, ensure that it’s specific to the neighborhoods you serve.
Create Video Content
Your marketing strategy has to align with the prevailing trends. One of the trends at the moment is video content. If you are on a tight budget, you don’t have to bring a professional on board to produce your video content.
Look up a few video production hacks online, and you will be good to go. The aim of the video content should be to establish a connection with the audience while adding value to them. You can do that in the form of product demos, interviews with industry experts, instructional videos, and so much more.
Email Marketing
Email marketing is a brilliant way to maintain your relationship with existing customers while attracting new ones. Some people might argue that it’s not new, but this strategy is still one of the most reliable ways of marketing for small businesses.
For your email strategy to succeed, you need to capture your reader’s attention with catchy subject lines. In every email you send out, ensure there is an offer that prompts readers to check out your products.
To get more people on your email list, consider offering a discount for subscribing.
Benefits of Working With a HubSpot Partner
HubSpot is a seasoned inbound marketing tool. The platform offers tools for content publication, social media management, email management, and so much more.
Being a vast platform, you might struggle to understand its intricacies. But don’t worry — you can maximize its potential by working with a HubSpot partner. A partner will extend their knowledge of the CRM to your sales team. While you can still get HubSpot’s support, a partner gives you a more personalized experience.
A competent partner will teach you how to translate the statistics. You can set goals with them and then track and measure your progress against those goals. Having a HubSpot partner means you stand a better chance at beating the competition by making informed decisions.
Retaining such help means you are more likely to stand out, thus achieving your goals quicker. That could be streamlining operations, increasing revenue, or establishing your brand.
Inbound marketing results can take time to solidify before they pay off. But with the right partner, you can be sure that you are on the right track. Contact a HubSpot partner to learn more.
