There is no denying that the world is now more digital than it ever was and it will only continue to become more so. That means having a significant online presence for your business is no longer a luxury. It is a necessity. However, it is easy to say that you plan on expanding your company’s digital footprint, but how does one go about it?
Well, each business is different and they each serve distinct audiences, but some advice is universal in the 2020s when comes to being easily found online. As such, here are a few basic tips for creating a strong online presence:
1. Be Active on Social Media
The first step to creating an online presence for your company is quite simple. The easiest way to get your name out there is to make social media profiles on the platforms where you believe your audience can be found.
Of course, it’s not as simple as just posting random content. In order to really gain a following, you must interact with others in your niche and your potential customers. While you may be found for posting alone, you will gain followers much faster by responding to others’ posts and comments.
2. Create an Eye-catching Website
This is the 2020s, and, of course, all businesses should have a website in order to look professional and with the times. Also, one of the clear benefits of social media activity is directing leads to your site in order to make sales.
Web developers know that the best website will be fully functional, user-friendly, and attractive to look at. Having a site that meets these guidelines will lead to much higher conversion rates. Also, be sure to have a landing page that guides potential customers further down your sales funnel.
3. Consider Non-spammy Link Building
It can take quite a while to build a fair amount of links to link back to your website, but doing so gives your site far more credibility in search engines.
Thankfully, some digital agencies have built constructive partnerships with third parties that execute all of your business’s link-building activities on your behalf. That means the agency will offer these services to your business as a part of their standard campaign packages.
An agency that offers white-label link-building as a service can offer your company gains in website traffic and rankings through their network of partnerships, and offer your company a clear understanding of how your website is benefiting from their services.
4. Produce Valuable Content
The best way to draw potential consumers to your site and keep them there for a while is to provide excellent content in the form of articles, blog posts, videos, photos, and podcasts.
When providing written content, take the time to research what your audience is really interested in. What are their pain points? What is concerning them? And, how can your business provide them with relief?
Digital marketers often contract with copywriters who use written content to inform, educate, or entertain your prospective leads, so let them know what is trending in your field. Video content and podcasts can cover these audience needs, as well. You can then use social media to promote these ideas.
Folks on social media also tend to be attracted to high-quality visuals, so posting strong graphics, interesting photos, and enticing video thumbnails should definitely get you some new website visitors.
5. Incorporate Search Engine Optimization
Search engine optimization is a digital marketing strategy that allows your website, and therefore, your business, to rank high within search engine results when certain phrases are searched. SEO, as it’s more commonly known, works well because more consumers that are looking for a particular type of business turn to the internet before looking anywhere else.
Marketers easily slip these keyword phrases into written content and within headings so certain sites rank high for given searches. Usually, these phrases include facets of the business and a geographic location, which correspond to what a potential customer is looking for, such as “manicurist New Orleans.”
It is important to realize that all companies and all business models are different. That means that the best online strategy for your business is one that is completely tailored to your needs. However, these are the basic things that you should do to jump-start your company’s online presence. After all, these five items will get you started on the road to being found by a greater audience in your niche, which will translate to greater conversion rates.
