In this digital day and age, you may think promotional products belong in the past. However, promo products could still be effective tools for the success of your business. By giving consumers a free tangible item, the receivers will view the giveaway as an act of kindness. It is also your company’s opportunity to say thank you to its customers.
Types of Promotional Products
Promotional Products Equals Low-cost Marketing
Every business needs to spend money on marketing. However, spending lots of capital on big advertising campaigns is not possible for many smaller companies. The good news is, you can achieve your marketing goals by using promotional products. The majority of promotional merchandise manufacturers offer very-low mass-production costs. That means the more products you order, the less you will pay. Although these promo items are cheap to produce, they can have an immense impact on the consumers receiving them. Those consumers are more likely to do business with the company advertised on the items, so promotional products are an excellent low-cost marketing strategy.
A promotional product can be anything that has your business name on it, such as a keychain, a magnet, or a football. However, some specific promotional products are better than others, and with good reason. The most successful promotional items are ones that can be used by consumers, such as pens, umbrellas, and calendars. By giving out promo products like those, consumers will regularly interact with your brand name. Items like umbrellas and T-shirts are better than smaller objects because larger items display a more prominent company name or logo. Also, people use objects like umbrellas and T-shirts outside of the home. The brand will, therefore, be seen by others wherever the consumer goes. Bags are an effective promotional strategy that provides a portable branding solution. There are a variety of bag types you can purchase at a range of prices, such as shopping bags, cooler bags, and backpacks. All of these have a large surface area to display your brand name. Other promotional products you could customize include sports bottles, ties, hats, and mugs.
What do statistics say about the effectiveness of promo products?
According to research conducted by the Advertising Specialty Institute in 2016, the majority of people keep promo items for around eight months on average. That means an individual is seeing your brand name regularly over a long period. Some products are held for longer than others, though. The study found umbrellas are kept for 14 months on average, while people keep hats for around seven months. There is further good news to come. The study also discovered 63 percent of people in the United States gave away their promotional products when they had finished with them. That means another person will be sitting in front of your company name for several months. The research performed by the Advertising Specialty Institute also found 85 percent of gift-receivers remembered the name of the companies who gave them a hat or a shirt. So, those products are some of the best to give out. Another study by Identity Works discovered 76 percent of tradeshow attendees had favorable attitudes towards companies that gave out promo products. Numbers do not lie. So, it appears giving out promotional products is still an effective way of marketing and generating new business. They are also an excellent way of keeping the loyal-customers your company already has.
In this digital day and age, you may think promotional products belong in the past. However, promo products could still be effective tools for the success of your business. By giving consumers a free tangible item, the receivers will view the giveaway as an act of kindness. It is also your company’s opportunity to say thank you to its customers.
Types of Promotional Products
A promotional product can be anything that has your business name on it, such as a keychain, a magnet, or a football. However, some specific promotional products are better than others, and with good reason. The most successful promotional items are ones that can be used by consumers, such as pens, umbrellas, and calendars. By giving out promo products like those, consumers will regularly interact with your brand name. Items like umbrellas and T-shirts are better than smaller objects because larger items display a more prominent company name or logo. Also, people use objects like umbrellas and T-shirts outside of the home. The brand will, therefore, be seen by others wherever the consumer goes. Bags are an effective promotional strategy that provides a portable branding solution. There are a variety of bag types you can purchase at a range of prices, such as shopping bags, cooler bags, and backpacks. All of these have a large surface area to display your brand name. Other promotional products you could customize include sports bottles, ties, hats, and mugs.
Promotional Products Equals Low-cost Marketing
Every business needs to spend money on marketing. However, spending lots of capital on big advertising campaigns is not possible for many smaller companies. The good news is, you can achieve your marketing goals by using promotional products. The majority of promotional merchandise manufacturers offer very-low mass-production costs. That means the more products you order, the less you will pay. Although these promo items are cheap to produce, they can have an immense impact on the consumers receiving them. Those consumers are more likely to do business with the company advertised on the items, so promotional products are an excellent low-cost marketing strategy.
What do statistics say about the effectiveness of promo products?
According to research conducted by the Advertising Specialty Institute in 2016, the majority of people keep promo items for around eight months on average. That means an individual is seeing your brand name regularly over a long period. Some products are held for longer than others, though. The study found umbrellas are kept for 14 months on average, while people keep hats for around seven months. There is further good news to come. The study also discovered 63 percent of people in the United States gave away their promotional products when they had finished with them. That means another person will be sitting in front of your company name for several months. The research performed by the Advertising Specialty Institute also found 85 percent of gift-receivers remembered the name of the companies who gave them a hat or a shirt. So, those products are some of the best to give out. Another study by Identity Works discovered 76 percent of tradeshow attendees had favorable attitudes towards companies that gave out promo products. Numbers do not lie. So, it appears giving out promotional products is still an effective way of marketing and generating new business. They are also an excellent way of keeping the loyal-customers your company already has.
