Backlink building is a key part of SEO strategy and marketing your business, but with the rules and expectations constantly changing, it’s important to ensure that the links your company is building are of sufficient quality. So how can you know? These three factors can help you assess whether your links are actually serving you and help you build better links going forward.
Your Onsite Sources
Before you can build valuable backlinks, you need to ensure that you have quality content on your website to direct it back to, including “Ultimate Guides,” listicles, infographics, and video posts. These formats are proven to generate links, meaning you get backlinks by developing your own website, rather than focusing on outreach. However, by creating this kind of content, you also give yourself, or expert link builders, the tools to build backlinks.
According to the link building and content development firm AudienceBloom, professional backlink development services identify your site’s best content when connecting your site with new publishers. These proven pages often stand out from content like product pages or news posts when selecting content to include as a backlink. The bottom line, then, is that you need to do the work at home before you can send your site out into the world.
Check Your SERP Rank
One way to determine if you’re building valuable backlinks for your business is to check your SERP ranking – short for Search Engine Results Page ranking. With Google averaging 3.5 billion searches per day in 2018, it’s important that your website shows up toward the top of those results. Generally speaking, as many as 90% of clicks are filtered through the first page of Google, so if you’re ranked lower than that, you’re not getting the traffic you could.
It’s important to check your SERP ranking regularly for two reasons. First, a competitor site that’s actively working on their rankings could easily displace your website from its position in the top slot. Then, you have to recoup and find a way to outwit their strategy. Second, spam accounts may generate harmful backlinks that are bringing down your ranking. If you can find these, you can disavow those links; however, if you can’t find them, you’ll just have to work even harder to repair your reputation.
A Question Of Value
A few years ago, you could rise through the SEO ranks simply by keyword jamming and writing a lot of content. Long posts were a tool for success. Today, though, these strategies are a trap that will drag you down. If you want to ensure backlinks are serving your company, what you need to do is ensure that they contain valuable information – quality content is king. It’s easy to ensure this is the case when you, or an SEO and marketing expert, are developing those posts, but if other businesses in adjacent fields are generating backlinks, the quality may be questionable. Any time you have the chance to control the content, then, hold on to the reins. Low-quality backlinks aren’t going to help you grow.
The rules for building backlinks are overly complicated, but the nature of digital marketing is such that any work you do to improve your standing is always unstable. As you continue to grow and develop as a business, then, watch your SERP ranking and keep building new, valuable onsite content. By developing the internal supports for strong backlinks, you’re more likely to succeed – naturally.