If you are reading this article, we can make a reasonable assumption that you are planning to up your sales game. Maybe you want to hit better targets or just simply eliminate whatever is making your churn rates high as the bottleneck of your sales funnel.
Whatever your challenge is, there is a way out. So, in this article, we can help you understand where you’re lacking and show you a solution to all your possible problems.
Let us take a look at what challenges are holding you back and how to overcome them each. Following are the 6 most common barriers to higher sales:
1) Improper Prospecting:
Every business starts with an idea, which then becomes a bankable product. Similar to how your business started, your monetary health starts with leads. To begin with, you have leads, which may or may not become customers. It’s impractical to assume that all your leads will buy from you. Some may not show interest, while others may not show the buying capacity. Those who are very likely to purchase your products, with regards to interest and budget, become your prospects. It becomes very important to close your prospects first because they are not going to require as many efforts as a colder lead would.
However, not being able to filter and nurture your prospects can lead to marketing failure and would need more energy from sales reps. So, if you are willing to up your sales, do not let your prospects go away! Find out who they are, and put them on your priority list.
2) No Email Marketing:
This may sound odd because in the world of social media, who even reads their mail! Don’t we all just watch a YouTube video or listen to a podcast instead? Turns out the answer is NO! Even now, email marketing is doing good. Rather, it has been proven as the most effective digital marketing tactic. So, you do not want to stay behind on this. Get an email marketing expert to send regular quality emails to your leads as per the category they fit in.
3) Not listening to a Customer
Now, these emails that you send need to be diverse. You don’t just have to send them blog or shop links. You can rather invite feedback too. You could send the quizzes, surveys, review suggestions, etc. However, the key would be to not just ask for it but to also develop on their suggestions. Not only do your consumers have a more just and fair point of view when it comes to your products, they know what can be done to make it better.
You may have a soft corner for your brainchild; however, think of the other goods you use, we are sure you can tell us their shortcomings. Now, your consumer knows your shortcomings; listening to his feedback will help you improve.
4) Branding Problems:
Let’s imagine the perfect scenario where you have made the perfect good out there pertaining to your industry. No other product in the distance of a mile could even remotely touch your product. However, no one has even heard a mention of your extra-ordinary product. No matter how good you are then, your product will not sell. This is where you market your product. Let’s again go back to our perfect scenario! You market it well and you sell the item. However, you need to repeat this all over from the scratch every time you launch a new product.
Why is this happening every time? Because you failed to create a brand name. Your product, however, recognized, did not really bring a recall value to your brand, and the process of doing so is branding, where you make sure your logo and taglines stick.
5) Not training Sales Reps:
We are sure you induct them well and give them nice orientations when they start, however, the HR round doesn’t bring sales. You need to make sure your sales reps understand your marketing funnel, they follow your script, and bring conviction to your cold sales pitches. They need to be well-versed with your product if they are going to make a sale. You should work closely with your sales reps, monitoring their performance, and revising their MRR every two weeks.
6) Not Renovating:
You made a great product, however, so many more companies could do the same! They could eventually make something break-through material. This would replace your product in the market and hamper your sales. To ensure that doesn’t happen, you have to regularly strive to be the best. You have to ensure you keep updating your goods.
We hope the points above will help you achieve more sales. Happy business!