What is the main aim behind writing content or copy? Isn’t it to improve conversions? Content plays an integral role for customers at every stage of the buying cycle. A good copy has the capacity to stir readers’ emotions and influence the behavior of the readers to take action.
No matter how beautiful your landing page is, at the end of the day good content is what drives conversions. Many products were sold out because of an excellent copy. A copy must touch on the problem and also provide them with a solution. The copy should generate a sense of urgency in the customer and compel them to purchase it. Simply put, your words should attract, delight, and convert the audience.
Wouldn’t it be great if there is a copywriting software to write such converting copy? Funnel Scripts will help you in writing a compelling copy that will attract the attention of your audience. It will take the details of the sales offer and transform it into a customized and highly targeted copy.
Want to write a copy that will attract your customers and improve conversions. But wondering how? Stick till the end to find out.
Here are copywriting tips to improve conversions.
Understand your prospects
The first thing and foremost thing to write a compelling copy are understanding your audience. How will you be able to deliver a copy that will grab your audience’s attention and improve conversions if you don’t know who you’re writing for? When you understand the pain point of the audience you can write a copy that brings light to the solution to this problem.
Understanding them will also help you in highlighting the benefits of the product in your copy. To grasp a clear understanding of their pain points you can start by creating a buyer persona. Through the buyer persona, you can gather valuable information about the buyers. And there is not an ounce of doubt that you can create an excellent copy that will inspire the customers to take action.
Personalize the copy
Your copy needs to have a personal appeal. Do you think you will be able to stir emotions without keeping it personal? Impossible right? Your copy should speak with the audience, so write a content that is relevant to your audience. They will only take action when they related to the product, your content will become the bridge between the product and its prospects.
Thanks to advancing technology, the world is now at the fingertips of people. So from Tv screens, Mobile phones have become the space where people spend most of their time. So with time copywriting should also adapt to the changes and stay relevant to the audience. Studies show that more than 50% of the audience find personalized content memorable and engaging.
Clear and Concise copy wins
The more clear your copy the more chances of your audience will take an interest. Imagine you’re scrolling through your phone and randomly came across two advertisements, one is clear i.e., a simple but clever copy that explains the purpose of the product and how it is helpful to you, etc. The other one uses fancy wording and uses wording and language that is not common. Which one would you prefer? Simple copy, right?
Most people will also make the same choice because your customers would like to be clear on what they’re subscribing to. So your copy should be simple, clear, and add value to them. Keep it concise as you don’t want to take a lot of their time. Stop using excessive words, no one remembers such long sentences. So keep it as short as possible with clever wording so that it stays in the audience heads for a long time.
Always make sure that your content is written in a positive tone. Words have the capacity to bring a smile on people’s faces. So always strive to maintain a positive vibe in your copy. This attitude will help you in writing an enticing copy. See no one likes to interact with people who bring their mood down. Especially if it’s business, so your content should always be positive. Believe it or not, positive emotion has an impact on customers’ buying decisions.
Positive messages have great potential, whenever you come across something do you share with your near and dear, right? So why do you think your audience will be any different? They would also be more likely to share such positive messages with others. Your content can be motivational, feel-good, most importantly focus less on the problems and more on the solutions your product has to offer.
Sense of urgency
Your copy should create a sense of urgency in your audience to take action. Because as memorable and positive your content is if you don’t create an urgency people will just read the copy and move on. Why do you think Black Friday brings excellent business for brands. Whenever they look at the timer the audience will see that amount of time left to buy their products at discounted prices. This naturally creates a sense of urgency in them to grab as many products they want before the sale finishes.
If your copy is lacking a sense of urgency, they will take time to think about the product and weigh the pros and cons. And there are chances of them not taking action at all. So time-sensitive language will nudge them and give them the push they need to complete the purchase.
However great your copy is if your CTA is not powerful enough the audience will not take action. You must remember the importance of CTA. It is what drives your audience to take action. Being assertive will show off your copy in a new light to your audience. The audience has loved the copy as you have taken special care about every factor by at the end of the copy they are confused what to do and where to go. What do you think they will do? They are most likely to move forward and not look back. If you want to convert your prospects there is no doubt that you need a Well-executed, compelling CTA that will direct your audience in the right direction.
Bring out the emotions
There are two parts of the human brain, one that is driven by logic, and another that is driven by emotions. The features and utility of your product should be appealing to the logical part of your prospect’s brain. Whereas your copy should be emotional to become appealing to the other part of the brain.
Nobody purchases a product only based on its utility and features, several factors make it appealing to the prospects. So your copy should touch the deepest part of their heart so that they will remember your product for a long time. You just have to speak to the heart of your buyer. Tell them about your product and the problem it will fix and how they can be happy because of it.
Writing an interesting, compelling copy is not an easy task. Because people easily recognize a bad copy. So if you want more prospects to convert then rely on the power of copywriting and convey an honest, beautiful message to your audience with an interesting CTA. And the rest will follow. Hope these tips will help you in writing an interesting copy and attracting your prospects and taking your brand to new heights.