Do you struggle with content engagement? Every business needs to be creating content in today’s day and age to increase visibility and demonstrate their expertise. Yet, many businesses spend a long time creating content only to get hardly any engagement, which can be frustrating as well as hold your business back. It is challenging when it is so competitive, but there are a few ways that you can increase engagement, which will bring many benefits to your business and help to build a better reputation. Read on for a few of the best ways to increase reads/views, comments, and new followers.
Create Better Titles
One of the biggest mistakes that people make when it comes to creating content is not picking an engaging or intriguing title. Too often, a generic title will be used, which will be easy to ignore and not encourage someone to read/view the content. Instead, try to elicit some kind of emotion (without resorting to clickbait), encouraging people to open the content.
Encourage Discussion/Ask Questions
You can also increase engagement when you encourage discussion and/or ask questions in the content. When you start to involve the reader, they are much more likely to stay on the page as well as add their thoughts at the bottom – hopefully, this will spark some discussion which you can then add to which is a great way to build relationships and create a community.
Use a Variety of Media
If a user opens up the post only to find a wall of text, then they would be forgiven for giving up. This is why you need to use a variety of media to make your content more interesting and visually appealing, such as pictures, video, animation, and infographics.
Use Auto Captioning Software
Following this point, video is perhaps the most engaging form of media and easiest way to communicate a message. Still, you must also keep in mind that people will not always be able to listen to the audio. This is why it is so important to use auto-captioning software for any video or audio content that you produce, which will help to increase engagement and ensure that your message is always communicated.
It is hard to get people to engage with content if it is not relevant or in tune with what is happening around the world. This is why you need to make sure that your content is current, such as creating content that is aware of the pandemic. Of course, this means that you need to make a steady stream of content, which is also important for engagement.
Inform and/or Entertain
In order for people to consume your content and then leave a comment or share the post, you will want to either inform and/or entertain them. You need to keep your target customer in mind with this, but it might include offering expert advice, using statistics or quotes to back up your point, or uplifting their mood with humor.
These tips should help to increase content engagement, which should bring a range of benefits to your business.