Digital Marketing

Five Tips to Drive Traffic to Your Online Store

You have finally opened your online store. Now, it’s time to get people to your sales page and make some sales. Sadly, your customers will not just show up out of nowhere. The good news is that there are a couple of simple steps that help you to answer the question of how to drive traffic to your online store. Here are five proven steps to try right now. 

1) Make sure you have the right offer 

First, you need to make sure that you have the right offer. Without the right offer, all the advertising and promotion in the world will not get traffic to your site. When looking for the right offer, you will need to answer the following questions:

  • Is there a demand for the product?
  • Am I offering the product at a desirable price?
  • What makes my offer unique?

You can check the demand for the product by selling which products are popular on wholesale sites such as Aliexpress. Then check other stores that are selling the same items to see what price to set. Finally, make your offer unique by offering a package deal or a bundle offer. 

2) Ensure that your sales page is optimized for search engines 

You will want to make sure that your product is easily discoverable by search engines. Your sales pages can get lots of traffic by simply having a title that matches what people are looking for. For instance, let’s say that you are selling a winter sweater that is available in extra large sizes. On Google, many people are searching for Plus size winter sweaters. Then you should consider titling your sales page, “Plus size winter sweater” to match the popular search term. 

3) Test products with influencer shout outs 

One of the best strategies for getting visitors to a shopping site is to buy using Instagram or TikTok influencers. Influencers tend to have built a level of trust with their followers. Therefore, an investment in an influencer “shoutout” can drive some nice traffic to your online store with a small investment. Buying influencer shout outs are a great way to test a new product. 

4) Use paid advertising 

Once you realize that your product and offer has some potential, you can drive traffic to your online store with paid ads. Most online stores use Facebook and Google to drive traffic. Ad prices can get steep. Therefore, you will want to ease your way into an ad campaign with a modest $15 to $25 daily budget. 

5) Promote your product through social media accounts 

A free way to get traffic to your online store is by opening social media accounts for your store on Facebook, Instagram, TikTok, and Youtube. It will take time to get traffic to your site. However, if you post regularly and deliver engaging content, then you can get a constant stream of traffic to your site. 

Getting more potential customers to your site

There are a number of ways to get traffic to your site. Try the steps above. With the right strategy, offer and persistence, you can turn your online store in a growing success.