To get the most from the online marketplace, you need to steal an edge on your competitors. Every business worth their salt has a platform online through which they sell goods – and many are also on huge eCommerce platforms like Amazon – and competitors like Shopify, too. There are several ways that you can compete with these stores, but you’re going to need to smarten up your tired eCommerce site before you do so. Here’s how you’ll make your online store sparkle anew this year.
If you’re selling any good that the consumer will want to see before they make their purchase, you’re going to need to show them the very vest photographs. Consider taking pictures from more angles and including one ultra-high-definition photo which will magnify when consumers cast their cursor over the image. It’s these pictures that will ultimately convince your store visitors to trade with you – and the higher quality the image, the better the item will look. Invest in a studio or the skills of a professional photographer to make your pictures pop from your site.
For your store to seem as if it’s trading daily, you should link in your social media to your website. This will show that you’re an active brand, responding to tweets and commenting on the feedback of Facebook users, too. By showing you’re active, consumers will have a higher chance of trading with you. There are plenty of barren and out-of-use eCommerce sites out there – and consumes are wary that they might be trading with a dud site if they’ve not heard of your brand before. Help them feel comfortable trading with you by sharing social media links on your website.
Use a Developer
The biggest and best changes that you can make to your website involve the very machinery of your eCommerce store. It might dig in deeper, to the back-end, to make the front-end experience more slick, modern, and smooth. Your ultimate aim is to give the user a fantastic user experience, or UX. This can only really be achieved with an expert eCommerce developer – and you’ll be able to find these individuals with the help of blackbelt commerce and their advice pages. Bear in mind that developers don’t come cheap – but they offer your store a high return on their investment.
In today’s world, young people have a larger digital wallet than their physical one. Yes, they might have a few cops in their physical wallet from bygone vacations in far-flung places, but it’s with their bitcoins, their cryptocurrencies, and their platform-as-a-currency apps that they’ll be wanting to pay for goods on your site. The debit card is no longer what a large number of people pay for goods and services with – so you need to update and modernize if you’re to encourage young people to trade on your site.
Here you have it: four key tips to make your tired eCommerce site come to life in the coming weeks and months.