With over 82 million audio tracks available on the Spotify audio streaming platform in 2021, the chances of recognizing your audio content by your fandom are decreasing.
As a result, many audio content creators are experimenting with new marketing strategies to boost audio content promotion on Spotify.
Because including a Spotify link in print marketing material may turn off more people, most content creators integrate wireless technology such as QR codes to embed their Spotify link. As a result, the use of a Spotify QR code was born.
Why do most audio content creators use Spotify to store their audio content?
As streaming music via audio streaming service platforms like Spotify, Deezer, and more are gaining traction in the digital audio market today, here are a few reasons why most audio content creators choose to use Spotify to store their audio content and strategically promote it.
1. User-interface
Most content audio creators like Spotify because it is easy for them and their target listeners to navigate through the platform and have a modern look that many other audio streaming services lack.
2. Increment of paid users throughout the years
Due to its user-friendly interface, Spotify has amassed more than 172 million paid subscribers worldwide in 2021. And with its rapidly growing paid users, audio content creators are looking forward to influencing these users into diving into their audio tracks and getting hooked with every line uttered in the narrative.
3. It has an interactive narrative experience
Aside from its user interface and increment of paid users throughout the years, audio content creators and singers can now add a behind the scene narrative while a user is playing the audio or song. This means they can connect their listeners with the creative process of the audio tracks they listen to.
How can you make a Spotify QR code?
If you are an audio content creator or a singer-songwriter, you can start marketing your audio or song from Spotify by converting your audio link into a QR code. Here are three simple steps for audio marketers to follow when creating a Spotify QR code using a QR code generator online.
1. Copy the Spotify song URL
To copy the song URL from Spotify on mobile, search for the song, tap the album thumbnail, tap the three vertical dots, and select the share section. In the share section, tap the copy link icon.
If you’re using the desktop Spotify app, search for the song, right-click on the thumbnail, go to the share section, and copy the song URL.
2. Create your QR code using the QR code generator software
Now that you have your Spotify song URL, you can create your QR code by accessing reliable QR code generator software. At this point, you can customize your QR code design by choosing from a variety of patterns, eye shapes, and colors. Because this stage is critical, it is essential to test scan your QR code before marketing it to discover any scan inconsistencies.
3. Market your Spotify QR code by downloading and printing it
When you’re finished creating your Spotify QR code, you can save it and insert it into your marketing materials. If you intend to use the code in print media, saving it in SVG format is highly recommended because it preserves the code’s quality after rescaling it.
How can you use QR codes to promote your audio content on Spotify?
Now that you have your Spotify QR code, you can begin your Spotify audio campaign by placing it in three different marketing areas.
1. Publish and distribute them in print advertising.
Nothing can compete with the power of print advertising. As more people become aware of new information through print media, this platform is ideal for increasing Spotify listeners and followers. Including a QR code in your print media can help boost your static to dynamic information digestion.
2. Make a point of promoting it in your posts on social media.
You can also promote your Spotify content by posting it on social media. Because most emerging audio content creators are discovered on social media, this is your chance to make your audio content a massive hit on Spotify.
3. Include them in your wearables and merchandise.
To pique people’s interest in your audio content, you can include the QR code in your wearable and merch and allow them to scan it.
Conclusion:
Spotify QR codes can aid in advertising by small-scale audio content creators’ Spotify content. Because they can be placed in various locations, content creators can quickly increase their listening sessions and fans.
With the aid of a QR code generator with logo online, they can kickstart their audio advertising initiatives on Spotify with print and digital marketing spaces.
