What comes to your head when you hear “I’m Loving It”, or Finger-Lickin’ Good? Your head must be filled with a delicious burger or chicken wings, right? Before you rush out to eat something let’s get to the point. If you’re wondering why copywriting is related to a burger or chicken wings, there is a relation between them.
Ever wondered who writes these taglines or slogans for all these brands. That is where copywriting comes into the matter, Copywriters write these taglines and slogans that you see in advertisements. For a brand to become a household name along with its product it’s branding and advertising should also be top-notch. These tag-lines are one such attempt by brands to stay in your head for a long time.
Game of Taglines
A good tagline gets stuck in your head like your favourite song, you can’t get them out of your head. What is your favourite advertisement jingle? Come on think hard what was the jingle that got stuck in your head for weeks or still comes into your head randomly. You would have at least one favourite advertisement jingle or Tagline. See this is the way how brands improve their branding among customers. Along with Print and radio ads, they must have a tagline or slogan that is compelling and reflects their product to get closer to their customers.
Even though your product is one in a million, you still need a great copy to reach the audience. A good copy has the power to increase your brand’s sales and conversation rate. Undoubtedly content marketing costs you less than you’re traditional marketing techniques and a lot more effective. Copywriting not only increases quantity it increases the quality of your leads too. If your competitor is already using copywriting to business their business you’re at the risking of falling behind them.
If you want to boost your business, you must take the help of these wordsmiths to boost your brands online and offline market.
Brand Voice
Good copy will help you in finding your brands voice. With a tagline or slogan, you can establish your brand voice and position yourselves well to attract more customers. If you want your brand to be serious and no-nonsense or quirky and funny, you can get your copy in the style you want your business to project. It even helps you in enhancing your brand personality. An effective marketing copy leaves a lasting impression on your audience.
Highlight’s your strengths
A copy will enhance your brands selling points or Unique Selling Points. Many companies are selling the same type of product but yet making a different impression on their customers. It is all magic of an excellent copy. It highlights how you’re different from peers in the industry, If you’re clear on how you’re a brand is different from others then you can make a better copy and gain more attention from your customer.
Right Audience
With the right message, you will reach the right audience, don’t you agree? Writing a copy to convince people your product can get tricky, but if you understand your audience better, you can create a copy that speaks their language. This way you can connect with them faster and increase your sales. To get the work done relay on an expert who can say the right words to gain your customer’s attention.
Content is the King
At the end of the day, good content is what brings drives your audience to your brands. Digitalization has bought business and customers close. And they are using online platforms to enhance their business. So you must not compromise with content. Daily thousands of people will visit your website, social media platforms or see your advertisements on billboards all over the city. Don’t you think great content or marketing copy will serve as a benefit to your business and gain more attention and increase your sales? Yes, it definitely will.
Digital World
Earlier business only used print or radio ads to promote their business. But now there are so more avenues to promote their products and reach customers. You would have seen a product advertisement so enticing and compelling for you to buy. But now before purchasing a product people research about it online and then come to a decision. Welcome to the digital world, if you’re on par with current trends then you may end up losing a lot. So, it is important to have a well SEO optimised copy in your website to rank better in search engine.
Ranking better in the search engine can do many benefits to your business, it can drive more traffic to the website and eventually increase your sales. Changing with time is what makes your business fresh and approachable to your customers. Many big brands have seen doom by not sticking to the trends. If you want your brand to flourish then evolve with time.
Connection
For any brand to sell they must connect with their audience emotionally, Don’t you agree? If you see any famous brands, they connect with their audience with an emotional advertisement or tagline etc. Why is connecting with your audience important? If an audience forms a bond with a brand, there are chances they may become a loyal audience, not only that they may even bring more customers with their mouth publicity. So for all this to happen, you need well-written copy which communicates your brand’s objectives and benefits of the product to your customers.
Story
Every brand has a unique story, they would like the world to know. Copywriters will help your brand in becoming a better storyteller. You can connect with your audience on an emotional level without disturbing your brand voice. Copywrites will weave the story without breaking your brand voice along with content marketing. You could say these wordsmiths would help you in telling your story to the world and increasing your conversion rates.
Final Thoughts
Copywriting can do magic to your business, they can boost your sales and help you in connecting with your audience. Copywriting is not only for print or tv and radio advertisements, it includes Speeches, presentation, profiles, video and podcast scripts, repurposing, transcription, product description, display ad copy, brochures etc. All these will help you in building your brand image and voice.
An excellent copy can attract audience attention and improve your sales too. Hire copywriter as they have experience and talent to spin words and weave them into a story that could resonate with your audience and ultimately make them your loyal customers and boost your business.
