How Firms Are Adopting Digital Transformation During the Pandemic

Every business has had to adopt a variety of new practices in the wake of the COVID-19 pandemic. Central to those new ways of working is utilizing digital methods for various operations. 2020 was a steep learning curve for most companies, but the savviest of businesses ensured that they adopted digital transformation with open arms. By embracing digital transformation methods, your firm can also ensure it survives the tumultuous current situation and is ready to face a post-pandemic world.

Adopting Secure File Sharing 

As firms the world over have moved to remote working during the COVID-19 pandemic, there has been a greater need to share data virtually. While the business world has already been heading that way for some time, the need for a secure and easily manageable central storage repository has become even more crucial since most people have started working from home. Companies have been finding secure solutions for file sharing among remote workers by using a file server. The central virtual workspace allows authorized users to access files and folders and set up a workflow to collaborate on projects. By having a dedicated file server, firms can ensure employees can instantly access data anytime and anyplace. A high-quality file server also ensures data is secure and any accidentally deleted files are easily recoverable.

Increasing Virtual Communication Methods

It seems as though every company on the planet that was not already using platforms like Zoom, Slack, and Hangouts started using them in 2020 as employees started working from home. During the transference to online communication for workers, firms realized that they needed to adapt to new communication and working methods quickly, although the actual execution of that has been pretty slow in some industries. Companies are continuing to figure out which virtual conference and communication platforms are the best and what tools can be utilized better. Even when the pandemic is over, it looks almost certain that a large number of employees in all sorts of industries will continue to work from home. So, online chat and conference software is becoming even more integral to business operations. As more people work remotely, there will be more of a need to digitize internal operations, and more flexible working patterns are likely to be introduced.

Using First-party Data to Improve Marketing Campaigns

To adapt to the new business world that is emerging as a result of the COVID-19 pandemic, businesses have been using first-party data, which is sourced through Customer Relationship Management software and other touchpoints, to improve the effectiveness of marketing campaigns. As consumer behavior continues to move online more, businesses of all sizes need to gain clearer insights into target audiences and the types of new products or services that customers want.

Other Ways in Which Businesses Are Embracing Digital Transformation

A 2020 report from McKinsey & Company showed how almost all companies began reorienting their business models due to the lockdowns and the changing behavior of customers. The report identified six enablers that companies are using to achieve digital maturity during these changing times. They are:

·   Linking marketing objectives for unified branding goals.

·   Connecting first-party consumer data across multiple touchpoints.

·   Automating tasks and tailoring messages to achieve maximum impact.

·   Establishing strategic partnerships that have shared marketing objectives.

·   Having flexible multifunctional teams with an established test-and-learn culture.

·   Training and hiring for advanced analytical skills.

Final Thoughts

By making sure your firm adopts the right methods, you can make your transition to digital transformation much easier. So, use the above techniques and be proactive in researching how best to utilize technology for remote workers and changing consumerism so that your company can remain competitive and successful.