1 – Group words for the next iterations
To avoid having to pick keywords for each new experiment from scratch, save them for future iterations. Group the keys however you like. To create your own sections, just click the “+” on the Keywords Analysis tab near “tracked keys”.
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2 – Write the keys into the text items
For effective ASO promotion, you need to fill in the text metadata correctly, with keywords in mind.
To do this, based on your query analysis, you can create multiple drafts in the ASO Editor section. Keep in mind that in Google Play and App Store text elements are different and they have a different impact on ranking.
Important! If you have an app for Google Play, check the description of your app for content classification with the Natural Language API.
Translate the text into English, paste it into the field and click “Analyze.
After analyzing in the “Categories” tab, you will see which categories Google has assigned the content and its “confidence” coefficient. In subsequent experiments with descriptions try to keep this index not lower than 0.8 – the higher the better.
3 – Analyze your results to achieve more
It is important to evaluate the results of your ASO, draw conclusions and plan the next iteration of keyword testing based on that.
The App Store will see the results faster. There, indexing will occur as soon as a couple of days after the update. On Google Play, the process can take up to three weeks.
After updating the text elements evaluate the ranking of old keys and the indexing of new ones. You can also quickly assess the dynamics with ASO Index and Search Visibility Index.
ASOindex assesses an app’s page optimization level in the App Store and Google Play. It is based on a number of factors. Among them are number of characters in text elements, number of screenshots, average rating, popularity of keywords, visibility (based on the app’s position in main keywords), availability of videos, frequency of updates. This is a more general indicator analyzing ASO as a whole.
Search Visibility Index assesses an app’s visibility to search traffic – that is, users who search for apps through keyword queries. If the percentage is low or the graph drops, look for the cause in the analysis of positions for relevant keyword queries. This is a narrower metric that focuses on textual metadata.
