Every small business aspires to grow and expand. To achieve this, it must be consistent in promoting its brand and selling its product or services. That is where digital marketing comes into the picture.
In the digital era, online marketing has never been this important. It’s the best way to put a brand in the spotlight, reach out to diverse consumers, and engage with both your regular and potential customers. When done correctly, it can translate into sales conversion or customer acquisition.
If you’re looking to promote your small business, here are seven online marketing tactics to implement:
1. Start with your web design
When it comes to marketing a small business, your website is the first place to start. It is the online hub where you’ll create your brand and display your products or services. For your site to work wonders on your business, consider your web design. Know that a visually appealing site can attract customers, and a highly functional one can make them stay. Ultimately, an excellent user experience (UX) will convert visitors into actual customers.
2. Boost your web presence
Keep in mind that having a website isn’t enough for your small business. Sure, it may be aesthetically attractive and highly functional. However, it won’t matter if your target customers don’t find it. That is where search engine optimization (SEO) comes into the picture. This strategy helps boost your online visibility by ranking better on search engine results pages (SERPs). So consider hiring SEO services for your web presence.
3. Drive traffic to your site
It’s one thing for customers to find your site on SERPs. It’s another if they decide to visit your website. If your SEO strategy doesn’t work, there’s another alternative-pay-per-click (PPC) advertising. A PPC campaign allows you to create ads and display them on SERPs. However, you have to pay for every successful click. But what’s good about it is that PPC can drive traffic to your website.
4. Create relevant content
They say that content is king in the digital world. Of course, this makes sense as it is what people are usually searching for online. As such, you must give your target customers what they want, as far as content is concerned. You can publish blog posts regularly, display images of your products, show infographics about your industry, and post promotional videos. Ultimately, all these will help market your small business.
5. Harness the power of emails
When it comes to marketing your small business, don’t forget the unique power of emails. That said, consider employing email marketing-sending emails for the sole purpose of promoting your business and your products or services. To make this more effective, consider the following:
- Set up an email opt-in on your blog
- Offer discounts and exclusive deals to compel people to provide their email addresses
- Send a free monthly newsletter via email
- Send promotional emails introducing your brand and highlighting your products or services
- Perform A/B testing to measure your email campaign
- Take advantage of an email service to manage your list like Mailchimp
6. Try affiliate marketing
You may have heard of affiliate marketing in the world of business. This tactic is effective for marketing your products or services. But for the uninitiated, affiliate marketing allows other individuals or businesses known as affiliates to promote your products or services. In return, you compensate them on a commission basis or a certain percentage. What’s good about this marketing tactic is that you get a lot of people to promote your business, which means more chances of getting sales.
7. Go social
At this point, you must go beyond your website and take the plunge into social media. Why? It’s no secret how powerful social media channels are. As social media is where people live and breathe, it can be the best platform for marketing. For your social media marketing, consider the following:
- Come up with a Facebook page
- Post photos of your products on Instagram
- Create a Twitter account to follow industry experts and influencers
- Set up a LinkedIn profile for your business
- Make videos on TikTok
- Communicate with your customers via Messenger or WhatsApp
- Consider lesser-known channels such as Foursquare, Pinterest, Reddit, or Tumblr
There are a handful of ways to market your business and promote your products or services. Be sure to consider some of the online marketing tactics recommended above. By doing so, you’ll get more and more customers to patronize your business and avail of your products or services. Ultimately, digital marketing is indeed effective for growing your small business.
