There are so many things to keep in mind when starting a small business. It’s an exciting period for every entrepreneur with many new obligations and responsibilities. With all the new challenges that lie ahead, many business owners forget to implement a good marketing strategy early on. This is a crucial period for every company as the first impressions you make on your customers can have a big impact on the future. But how can you get the word out in such a hectic period when funds are limited? Advertisement doesn’t have to be expensive or complicated. Here are a few tips on how you can promote your new business with little effort and modest funds.
Every successful project starts with a good plan. The more steps you plan ahead the less likely you are to encounter unwanted surprises. All your marketing efforts need to be targeted towards the customers that you want. Random marketing strategies are just a waste of time and money. So start by defining the specific customers that you want to attract. Their age, income and gender are just some of the things you need to consider. Once you know exactly who your audience is, you will have a much easier time figuring out the best ways to approach them.
Start with a website
A personal website is easy to create and requires very little financial investment. In fact, if you have a basic understanding of how the internet works, you can build one yourself. There are a lot of websites that offer site templates which you can just fill in with your information and have your very own website within minutes. You don’t really need anything fancy at the beginning; just having an online presence is enough to get you started. Once your business starts growing you can hire a developer and create a more interesting website.
Build a brand
It’s never too early to start building a brand. The very first impression that you make on the market will stick with you for a very long time, so make it count. Start by creating a logo. Your logo needs to be easily recognizable and designed in a way that best represents the vision of your company. Once your logo is ready, you need to start putting it out there. A good way to start is with creative promotional products. Have bags and pens with your logo ready at all times and share them with everyone that that visits your office or in any other way collaborates with your company.
Be active on social media
Almost everyone uses social media today. Whatever your targeted audience is, it’s very likely that they are active on one or more social media platforms. The best thing about social media is that it’s free. You can easily make a Facebook or Instagram profile within minutes. All you have to do after that is be active and promote your business on a regular basis. If you are consistent, you will slowly notice the number of your followers rising. The more interesting the content you share, the more people will re-share your posts, so try to be creative and come up with interesting topics that will get people talking.
Write blogs and articles
People on social media usually have a short attention span so you need something that will get a fast reaction with minimum effort. If, however, you want to talk more in depth about your ideas and your company, the best way to do that is by starting a blog. Setting up a blog is easy and free. If you are unsure about your writing skills, you can always hire a freelance copywriter to help you sort out your ideas and put them into sentences. Magazines and newspapers are also good places to publish your articles as they already have established audiences so it’s easier to get noticed and make first impressions.
It’s not easy for a new company to promote itself and get noticed amongst the competition. But thankfully, there are a lot of free and simple platforms that you can use to jumpstart your promotion. All you really need to do is figure out which ones fit best with your business style and dedicate some time towards learning how to use them.