If you’re relying on ‘word of mouth’ and in-person interaction to grow your business, you’re hugely limiting your sale opportunities. Having an online presence is crucial as it increases your brand awareness, widens your target market, and doesn’t restrict potential sales to shop opening hours.
With the uncertainty coronavirus places on brick and mortar establishments, it’s never been more critical to make your businesses accessible on the internet. In the height of lockdown, from March to May 2020, online retail transactions in home and leisure departments saw a 200% increase since the start of the year.
If immersing your company into the digital world seems daunting, read on to find out the best ways to expand your business.
Instead of keeping physical versions of sensitive documents that are only accessible from one place, convert them into digital files. This way, you don’t have to worry about losing or damaging paper records and can acquire digital copies from anywhere.
To organise these files and upload any new documents, you can use online platforms such as Google Drive, Microsoft Teams and OneDrive. Trello also allows you to schedule and keep track of current and upcoming projects.
If your company sells goods internationally or you’re planning to expand your market, you can manage practically every aspect of a global business strategy through the trade management software, ManSys. This platform allows you to monitor and improve customer service, control Freight Costings, produce export documentation, and more.
You can create social media platforms to gain free publicity, boost sales and showcase your brand’s image. Research shows that 83% of people use Instagram to discover new products or services.
There are several tactics to try to gain followers and increase engagement, such as uploading quality content, using relevant hashtags, and posting regularly and consistently.
If you have the budget for it, you could also pay for influencer advertisement, which is a great way to boost sales and promote your business.
Networking is a vital part of business growth as you can meet potential clients and collaborators, gain valuable tips, and remain aware of current industry news. Although IRL networking events aren’t likely to happen this year, you can still make contacts and get your name out there from the comfort of your own home.
To start with, go back to the basics and introduce yourself to people in your field through email. Finding email addresses can be difficult, but they are often included in Twitter bios or on websites.
Messaging on social media is another great way to make contacts as most people are active on at least one platform, whether it’s Instagram, Twitter or the professional networking channel, LinkedIn. There are also several networking apps to try, such as Shapr and Bumble Bizz.
To recreate face-to-face meetings, you can try virtual networking opportunities to chat with people through a video call or opt into conference Q&As to gain and share knowledge with like-minded people.
Consumers expect companies to provide websites for convenient browsing, and if they don’t, a competitor will. However, just having a website isn’t enough to increase sales. A poorly built site is just as, if not more, likely to deter customers away than not having one at all. A good website design should:
- Be optimised for mobile phone use
- Load quickly
- Be easy to navigate
- Look aesthetically pleasing
Grow site traffic
It’s incredibly beneficial to have a website, but only if people can find it. To solidify your online presence, use marketing strategies that will drive traffic to your site and improve your Google search rankings, such as:
- Link-building strategies
- High-quality onsite content
- Internal links
- Using keywords
The internet is a vital part of growing your business. Online platforms can help you raise brand awareness, increase efficiency, boost revenue, and make valuable connections. Choosing to abstain from the digital world will cause your business to suffer.