Every man and his dog are now doing business online and carving out your share of a market can seem more than a little challenging. At the end of the day, it is all about your content. The quality of your digital content must be high and there are numerous content strategies that cover numerous platforms, depending on your sector and the image you are looking to create.
- Personalise Your Content – The consumer relates to personalised content and having a page on the company website to introduce you and your team is a must if you want to have a connection with your customers as page experience is important. Of course, each team player should have an image (upper body) and a short bio, telling the reader what they are passionate about, plus hobbies and interests. Social media is perfect for giving your followers an insight into your life and if you haven’t got an SEO team handling all of your SM accounts, that needs to be rectified. Facebook is a very powerful platform in more ways than one and with a team handling all accounts, you can generate an impressive following.
- It’s All In The Headlines – When you find a search marketing agency to entrust your content with, you can expect all your headers and sub-headers to be geared to Google optimisation, boosting your platform ranking within Google searches. As you would expect, Google’s algorithms are geared up for content analysis and using the right headlines and titles is critical if you want an edge over your rivals.
- Short Blocks Of Information – Research tells us that the reader absorbs more when text is presented in short paragraphs, each with a subtitle. This helps the reader to engage with the content and process it effectively. All of your online content should be written by professional copywriters, who know how to present their content in a way that engages the reader.
- Numbers & Bullets – As with this article, make good use of bullets and numbers, which helps the reader gain a clearer picture, whether it be options, variables or reasons. This also breaks up the content and encourages interaction.
- Images & Video – Both are very powerful media and your choice of images is critical, with hi-res and HD 4k video also playing an important role in painting the overall picture you are trying to create. Social media is a real game-changer and using images and video, you can reach selected target groups with professionally created content. The current high Internet speeds allow you to create rich, high-definition audio and video, which can be viewed on all digital devices.
One must always regard content as the key to good marketing and if you have yet to call a leading SEO agency, they can be found with Google. When a customer approaches such an agency, they will perform an online audit to determine the strength of the existing digital profile, while making some recommendation, especially regarding content.
