animation
Marketing

The Evolution of Promo Videos

The evolution of promotional content that we create to boost our product or service also known as a promo video is one of the most empowering directional changes. 

Attracting new visitors to your website by building brand awareness has never been so easy. 

This is why a promo video is so crucial in terms of surviving in the business world today. 

You must pique a consumer’s interest. You must entice them by promoting your company’s product or service. 

In this post, we’re going to discuss just what a promo video is. We’ll address the timeline of yesteryear up to now. It’s important to realize that we’ve come quite a long way, babe. 

What’s more, we’re going to delve into the aspects of just what a promo video these days will provide for your brand. 

Are you ready to be the next big buzz throughout the internet because of your popular new promo vid? Well, let’s get moving!

What is a Promo Video?

A promotional video is essentially a marketing strategy used to generate leads and sales. 

It’s a high-quality, custom-made video that highlights your brand and the product or service that you’re offering. 

It typically uses images, graphics, and special effects to create an engaging presentation. 

The promo video is usually between 90 seconds and 10 minutes long. It may seem like an eternity now, but trust me – viewers have short attention spans. They’ll only stick with you for so long if you don’t keep them engaged. 

You can tell this is true just by walking down the street these days.

When Did Promo Videos Start?

Promo videos started being a thing in the early 1990s. 

The videotape was the first form of video marketing to become famous. 

At the time, it was primarily used only by large brands or significant corporations. 

People didn’t start to use and enjoy video marketing until much later. 

It wasn’t until the 2010s that they became more mainstream and accessible to virtually everyone. 

The ‘OG’ of the 2010s era. And its infamous slogan, “Smell like a man, man,” to promote its new deodorant took the marketing world by storm!

Old Spice launched the very first interactive campaign of its time. 

They wanted to take their marketing game to the next level for their brand, which caters to men everywhere for grooming products even to this very day.

It’s no secret that their goal to reach a new generation of consumers was met head-on with a catchy quote along with a fantastic promo video.

The Evolution of a Promo Video Advances

If you look back through marketing history, you’ll see that promotion videos have advanced quite a bit since this first interactive campaign. 

Today, there are multiple ways to create a unique video for your brand or business. And they’re all made in HD. 

For instance, companies like YouTube and Vimeo have made it very easy to upload video content and share it with the world. 

But when it comes down to it, we’re not all professional video creators. Nor do we all have the money it could take to hire one either.

That’s why it’s incredible to live in the world we live in today. Technology continuously changing has paved the way for new business ventures and marketing opportunities that work around these sorts of things.

That’s where platforms, where you can create your very own high-quality promo video through a platform like promo.com, are essential if you wish to reign supreme online. 

In fact, this particular platform is now used by millions of businesses around the world. It’s without a doubt one of the most popular promotional platforms online today.

When you utilize a platform such as theirs to create a promo video, you’re going to see the results that never cease to impress. 

What are the Benefits of Using a Video Maker Online to Create My Promo Video?

When you make use of promo.com, not only will you be able to create a promo video for your brand or business and use it to generate more leads and boost conversion rates. 

It’s easy to do so. 

All you have to do is upload your logo and information about your business into the online platform that we’re discussing here. 

You’ll then be able to choose from over 100 assets that they have available, as well as 100+ background music styles which include popular tunes from all sorts of genres. 

After you’ve successfully created your promo video, you can instantly share your content directly from the platform to any website or social media network you choose. 

Simple, right? 

I told you, times have changed!

Final Word

Overall, you must start to use video marketing if you’re not already. 

It’s one of the most potent forms of online marketing. What’s more, brands and businesses can utilize this to reach a larger audience. 

But it’s not always successful. 

That’s why it’s crucial to utilize a platform that allows you to create professional-grade promo videos.

You can easily customize these assets and backgrounds to fit in with your brand.