The incredible levels of growth of online education as a result of the current macro context means that being an education service provider requires working in a competitive and complex environment. Whether you are providing services for adult learners or capacity building for organizations, you need to make sure you stand out from the crowd of thousands of other providers.
The movement online of teaching and learning has diversified the offerings, the technology but also the kinds of students and learners looking for new opportunities to develop themselves. If your college, school, or organization is struggling to attract students, here are some simple tips to develop your presence online and grow your visibility in a crowded market.
- Use professional marketing. Sextant Marketing is a great example of a firm specializing in higher education, marketing courses, and finding you students. Outsourcing is a common business trend, so why not do the same for your online courses and training. Keep the business of teaching and learning your main focus and bring in a professional marketing service provider to attract and enroll students.
- Improve the range of courses. Work on improving the range of courses that your online educational institution offers. It’s worth looking at what you currently offer, noting what is trending in the education market and seeing how you can tweak or add components to courses to keep contextually current. For example, artificial intelligence, anything to do with cloud-based technology and software sharing are all currently the top trending educational courses that young people are interested in.
- Adapt to the online learner. Key to being competitive within the current context is ensuring your courses are adapted to the online and virtual environment. Whether these are tried-and-tested courses or tapping into the latest technological advancements, making sure these are accessible and make learning easy is essential for your success. Virtual reality, cloud-based learning and the use of social media are the technology side to ensuring success, but you will also need to look at the other factors that students are interested in, such as the provision of mental health support, diversity, and accessibility. Online learners are key to the future of education, and although they need the tech to be catered for correctly, they will also need some of the psycho-social support as is required by traditional face-to-face students.
- Ensure that you have all the required accreditations. Investing in online learning requires not only time commitment but also financial commitment from learners. As such, accreditation can make you stand out and attract new quality students. Accreditation from the appropriate body will be essential before you go online or recruit students. Understand where your type of education fits and research the required standards and quality that you will need to prove to attain recognition and accreditation.
The online learning market is expected to be worth more than $350 billion by 2025 and there is opportunity for innovation and adaptation. The industry is expected to grow year on year, don’t miss out, do these simple things and you could reap the rewards for years to come.