Congratulations on coming up with an excellent product. Don’t let up on the gas pedal though as work is far from over. Before you even launch your products to the general public, you’ve got to exert substantial work on the packaging. Don’t just think of this as a mere wrapping for your products. Rather, you should treat it as an extension of the product that you’re selling.
Your product packaging is representative of your brand. As minor as this detail may be, it’s very effective in setting you apart from the competition. Good packaging will invoke a professional image, while a bad one will convey incompetence.
That said, here are some of the things you should consider when choosing product packaging:
1. Stick Within Your Budget
Just as is the case with any other aspect in your business, stick to your budget. You don’t have to spend so much to come up with good quality, perfect, and eye-catching packaging. If you find the right packaging supplier, you can effectively work your way to stick within your budget.
2. Consider Quality And Functionality
Gone are the days when brands would simply settle for plastic or paper bags that are so flimsy that they barely even make it to the house of the buyer. You’ll want to focus on choosing packaging options that are of good quality. That way, they stay functional to your customers. This tip applies both to small businesses and big ones alike.
Choosing quality packaging may cost you quite a little bit more, but when you think of the bigger picture, the better the quality of your packaging, the longer it serves a purpose for your consumers.
For example, you’ve chosen to go for eco-bags as your product’s packaging. Because they’re so useful, your customers end up using them even for other purchases. They bring it with them to the market, to the mall, or anywhere else. Because these customers bring your product’s packaging, they now serve as a walking advertisement for your brand.
With that example, every expense spent on the quality of your product’s packaging is now giving you more returns than you initially imagined you’d have.
3. Know Your Target Market
When you first went through the research and development process for the products that you’ve created, you naturally took the time and effort to get to know your target market. In doing so, you know that your products speak to the taste, wants, and needs of your target consumers.
The same should also hold for your product packaging. Get to know your target market more, so that you can create an impact through your product packaging.
For example, your target market prefers to buy organic and biodegradable products. This is precisely why you’ve come up with organic items in your store. Make sure that your packaging is also biodegradable. Else, your consumers might end up changing their mind about purchasing from you.
4. Factor The Size, Shape, And Design
With the size and the shape, you’ll want to keep things simple. Follow through the standard sizes, too.
This is beneficial on your end as it reduces unnecessary additional costs that would’ve otherwise occurred with bespoke packaging. Standard packaging gives you the flexibility to pack in as many items as the size permits, once the customer leaves your store.
For example, your paper bag is big enough to fit ten items. Your store won’t have to use multiple bags when your customer buys seven things from your store. This also ends up more economical on your part, as lesser paper bags are released to just one customer.
Rather than coming up with multiple sizes, you might as well put your efforts in ensuring that the design is great. Create a strong visual impact in your packaging so that once the customer leaves your store, those they come across will take notice of bag that they’re carrying.
Bold colors and patterns will help your product packaging stand out above the competitors.
5. Go Eco-Friendly
Whenever you can, make the better choice of going eco-friendly with your product packaging. This will set you apart from your competitors, particularly in today’s age, where environmentalism is becoming the way of life for many.
It can boost your brand’s overall image and reputation when you’re showing that you’re also complying with your corporate social responsibility to the environment. In effect, it can entice more consumers to support your brand and make more purchases from you.
Remember that your product packaging should never be an after-thought. When you put effort into your product packaging, it can be very memorable and create a positive lasting effect on your buyers’ minds. Think, the teal blue box and gift bag of Tiffany. This is where the color “Tiffany blue” came from. Right when you see one, you immediately think of that brand. This should be the goal for your brand as well.