Branding plays a key role in the success of your business. The making and breaking of business depend upon the branding. If you don’t brand your business then it will destroy with time. Branding gives a character to your business; it also gives an identity to business. It gives people an understanding of what type of business are you doing and share its qualities with other people.
Here is a list of top 10 branding Materials you must have before starting a business
- Corporate Identity
When people think of branding, the first thing that comes in mind is the corporate identity. There is no point of branding at all without an identity to create a buzz for. It is the very basic thing by which people recognize a business. The corporate identity includes a logo, letterheads, business cards, envelopes, brochures, and presentations folders. One of the most important points about corporate identity package is that every piece of message you write on these papers shows the logo of your company to your target customers.
- Official Website
These days, having a website is of such huge importance that it is also considered as corporate identity. These days, there are two worlds in existence—and offline world, and an online world. The classical branding which we do to attract customers is generally called offline marketing. Online marketing is what we try to gain customers by using the internet. Having a website is critically important today because people judge a business with their website. The quality, meaning, identity, and the character which a website presents are considered as the quality, meaning, identity and the character of the business. People take their buying decision heavily depending on how they like the website of a business. So, a website is one of the most important branding materials which you much have to start a business.
- Corporate Email
It is the best way to get connected to your customers. Thought, communication with the prospects and customers can be done by sending postcards, flyers, or through multi-piece letters but the best results can be achieved by direct mailings to customers. If a prospect does not give a response to your first mail, then it does not mean that customer has no interest in your services. By sending continue direct emails, you can directly make a place in the heart of the customer.
- Physical Address and Contact Numbers (Customer Care)
Needless to mention, but still, there is a huge need of physical address where people can visit and see your business by themselves. It is also recommended to call people to see premises of your business because it counts in their experience and they remember better. Having a customer care number which is picked all the time works great. People feel well connected if there is someone in your business to hear them anytime.
- Press releases
Probably, the press releases are one of the best ways of building the reputation of your business. When you write your press release with the mention of corporate identities and distribute it in the media, then you are actually doing the most important campaign for your company. If your press release is printed in some biggest newspaper, then the image of your company will be increased in a short span of time and it will grab more customers. Sometimes, it is seen that new startups become the talk of the town just because of press releases.
- Free Gifts To Give Away
Giving something for free is always a great idea for branding. This method is in use for all the times, and will never get obsolete. By making simple brochures, pamphlets, menu cards and simple introduction of your company on a piece of paper can increase your reach to customers. Besides these items, you must have things to give away to anyone for free like key rings, shopping bag, business card cases, pen, notepad etc with the logo of your company. When people use your free gifts which have your logo will create your brand in their minds positively. You can also join a charity organization to collaborate for such campaigns. All you need is to add your printed cut out pieces of your company at its one end. The cut piece must contain the name of your company and logo so that it can recognize easily. If your brand is visible it will not only build your brand but also show your work for the charity organization. This in return will build a strong image for you.
- Company Calendars
If you want to make your customers see your company logo every morning and evening then calendars are the best way to do this. When you make a calendar you can put all your information necessary for your customers on it. It is the best-motivating channel to get introduced to your customers and grab their attention.
To make an event and introduce your company in front of thousands of customers, a banner is the best way to do it. It can be used in a small festival or big, a sports event, in a big wedding ceremony or an event organized by great singers. These places gather more audience than any other places so a better and easy way to introduce your company to your customers is putting banners in front of their eyes. You can put hoardings on the busy roads, markets, in front of corporate buildings, and more.
Many companies believe that stickers are not useful for the branding purpose. But the fact is that custom stickers can help you in promoting your business to the highest level. Stickers can provide valuable information to customers in a short span of time. You can highlight important information on stickers to tell your customers that this is more important for them. This will indirectly increase your sales. You can include your contact details, address, prices of products and services you offer on stickers. Simple stickers cannot work effectively to promote your business until they are catchy. If you want to create a great positive impact then keep the stickers unique and creative.
Having your canopy in the center of markets in the evening is a great way to make people recognize, remember, and ultimately buy from you. Canopies are like mobile shops and acts as a pseudo office, so they are almost equally effective as your own permanent office. This gives prospects to have a look at your business culture and products. They open up an opportunity to buy your product quickly and in the mid of their shopping time. Canopies are super effective to generate hot leads as well.
Branding helps in gaining the confidence of the customers and fulfills their expectation from your company. It brings out the unique perspective of your business and helps your customers to see why you are different from your competition. It also helps the business to grow further and helps in gaining the confidence of its own employees as well. Branding helps in the establishment of trust in the target market.