survey
Marketing

How to Easily Create a Great Survey

If you wish to achieve highest rate of customer satisfaction and be the trend setter in your industry you need to know the opinion of your customers. You need to know about the changing trends in the market and most importantly be well aware of complaints customers have with your offerings and improve them. It won’t be wrong to state that a business that has its hand over information in today’s Information Age is likely to be the one to succeed. This is where creating a Survey can give you distinctive edge.

Surveys for long have been a preferred tool to gather feedback but it is in the recent years that digital tools have made them easy to create and run. You can run a survey at will and have a continuous feedback generation system running that helps you keep your hand on the pulse of your customers and take your business forward.

Create Survey Using Online Survey Maker

The advent of online survey makers have made it extremely easy for small and medium enterprises to run their surveys. You don’t need to hire a developer for this task nor do you have to gain mastery over any web design tool. An online survey maker comes with an easy-to-use dashboard using which you can create and publish your survey in a matter of minutes. Here are the few steps you need to undertake while creating a survey using online survey maker –

  • Pick a Template – An online survey maker would offer you wide selection of template using which you can design a Survey to match your needs. Customize the template to match it with other visual elements on your website or social media handle and you are ready to get started with the next step in the process.
  • Set The Questions – This is the most important part of the survey. You need to consider your audience before setting the questions as it should engage them. Also the questions must be defined by your main goal with the survey. As a thumb rule don’t exceed 10-15 questions mark as this makes the survey unnecessarily long and can force users to quit midway.
  • Branch/Skip Logic– Branch and skip logic basically defines the questions that would be displayed in front of your users based on the choices they make with the previous question. Not every survey requires branch logic but if you are adding branch and skip logic you should be extreme careful with it and test your Survey before you publish it.
  • Publish It– Most online Survey makers let you publish a quiz easily on your website or social media handle by merely using a link. Once you have set the question and defined the branch logic you can easily generate a link and simply paste in your website’s CMS or in the message box of your social media handle.

Using these easy steps you would be able to launch a great Survey and gather valuable feedback from your customers and also boost the engagement rate with your brand.

Eric Jones is a seasoned marketer who has effectively used interactive content such as polls, quizzes, and surveys to promote brands and increase interaction between customers and businesses. He has been pursuing tailored campaigns that are targeted towards improving brand recognition, engagement, and sales. As an active blogger, he continuously writes about the use of new digital marketing techniques.