Search Engine Optimization or SEO can help your website appear in search results organically. It is hard to know all SEO techniques that can help your website rank well in the search engine. Mastering it may be hard but with little help nothing is impossible.
Businesses are now digitalising and they’re looking to reach more audience and SEO is that ticket that will help them reach a new audience and improve their business. It consists of keyword research, link building, rank tracking etc.
There are best SEO tools that could help you with SEO such as keyword tracking, backlinks etc. Here are a few SEO tools that could fit your bill. But choose SEO software that matches your business needs.
SEMrush
SEMrush is an all-in-one marketing toolkit best for digital marketing professionals. It provides various services to users such as SEO, social media, paid traffic, market research, content & PR. It offers solutions for both e-commerce and Enterprises. There are around 4 million satisfied customers around the globe for SEMrush. It’s SEO tool kit will take your SEO to the next level. It is a one-stop destination for all your SEO related worries.
SEMrush provides you with a dashboard, where you can find all the important information at a single place. This dashboard makes it easy to create and find information faster. You can check Domain Analytics, Keyword Analytics, Market Insights, Traffic Analytics etc. It allows you to perform competitive research, link building, rank tracking, on-page SEO and keyword research. You can even create reports using tools available in SEO toolkit.
Price
Pro- $83.28/month/annum
Guru- $166.62/month/annum
Business-$333.28/month/annum
Enterprise- contact the Vendor
Ahrefs
Ahrefs provides you with tools that can help you in growing your search traffic, research your competitors and monitor your niche. It allows you to understand why and your competitor websites are ranking high and provides you with a solution to outrank your competitor. With Ahrefs you get tools such as competitive analysis, backlink research, content research, rank tracking, web monitoring, keyword research.
It provides you with organic search report to analyze your competitor’s traffic. You can also find which keywords of there are ranking. Ahrefs regularly add new tools to their software to help your business. Their Customer service is available for 24/5 for any enquiries or queries you can contact them. Their private Facebook community has SEO experts and digital experts who provide you with insights. They even educate you by posting marketing tutorials on both their blog and Youtube channel, you can also learn from Ahrefs academy. You can use a 7-day trial version for $7.
Price
Lite- $82/month
Standard- $149/month
Advanced- $332/month
Agency-$832/month
Moz
Moz is an all-in-one suite with SEO tools. This tool will help you in getting measurable results, quality traffic and higher rankings. It even helps you in finding the right keywords to create custom reports. Moz makes SEO easy, it will help you in understanding your visitors and use keywords with great keyword volume. You can even save the list, track and update the list if necessary. Its keyword explorer makes complex analysis easy by putting together keyword research metrics. This way you can spend less time on reports and generate organic web traffic.
You track your rankings, audit and crawl your sites to spot any issues. It even allows you to find link opportunities and optimise your pages. With all the available tools you can even create customizable reports too. Moz even offers SEO insights for your website for content-based target keywords or any issues that needed to be fixed. You can use the free trial version for 30-days. In case of any queries contact their 24-hours online support.
Pricing
Standard- $99/month
Medium- $179/month
Large- $249/month
Premium- $599/month
SpyFu
SpyFu allows you to download your competitor’s profitable keywords for organic and paid search. You just need to enter your competitor’s website to get their keywords. When you search for any domain and you can see all the keywords they bought on the Adwords, not only that you can see their organic ranks, ad-variations.
You can increase your web traffic through their smart recommendations, build better partnerships from your contacts to generate leads and track your keywords ranking, paid SEO rankings on search engines. It has a variety of tools that makes competitor research easy and efficient for you such as Adwords Competitor Keyword Spy Tool, Finding Keywords, Adwords keywords grouping tool, monitor PPC competitors, Competitor Adwords Campaign, PPC Ad Rank Tracker etc.
Pricing
Basic- $39/month
Professional- $39/1st month
Team- $299/month
SE Ranking
SE Ranking is cloud-based SEO software. It provides you with promotion and SEO analysis tools that you need to increase traffic to your website. It tracks your keyword positions in all major websites. You can even track your ranking based on country or region. With SE ranking you can perform competitor’s keywords and ads for organic and paid search.
Many tools help you in SEO Ranking control such as page change monitoring, on-page checker, white-label, keyword suggestion tool, keyword grouper, traffic analysis, snippet crawlers etc. This software is best for SEO pros, Digital agencies and Business owners. You can request a free demo or trial free version.
Pricing
Optimum- $39/month
Plus- $89/month
Enterprise- $189/month
Mangools
Mangools has tools that make SEO simple and easy. This tool will make SEO reachable for everyone, it is convenient too for both beginners and professionals. There are five tools in this software for customers all around the globe. Tools are Backlink analysis, Website Analysis, SERP Analysis, Rank Tracking, Keyword research. You can find long-tail keywords with KWFinder. You can find keywords with great search volumes and analyze the search results based on your location.
With Mangools you can compare your website with other ranking sites to understand your shortcomings better. It is always important to keep an eye on your competitors. With SEO metrics you can analyze the traffic, backline profile, find competitors. Track your keyword positions and boost your website with powerful back-links. They even have 48- hours money back policy too.
Pricing
Basic- $49.90/month
Premium- $69.90/month
Agency- $129.90/month
Serpstat
Serpstat is used for in-depth competitors analysis, It is a growth hacking tool for content marketing, PPC etc. This tool will improve your websites PPC and SEO performance online. It is ranking and keyword research tool. This tool is helpful for In-house SEO teams, SMB and Enterprise and Digital Marketing Agencies. With Serpstat plugin, your website analysis is just a click away. You can read manuals to understand the potentials of it better.
It is an all-in-one SEO platform for professionals you can perform position trackings, keyword research, site audit, competitor research and backlinks analysis. And the best part is, it is free. With the free model, you can analyze competitors, research keywords. Their support team is always ready to answer your queries and help you.
Pricing
Lite- $69/month
Standard- $149/month
Advanced- $299/month
Enterprise- $499/month
Conclusion
Be it a small business or big business but your business needs SEO to rank in search engine. It helps your website to rank higher in the search engine. There is both on-page and off-page SEO, it takes up a lot of time but the results are measuring and can change the face of your website. Optimising your website can drive more traffic to your website and improve your sales.
There is a lot of hard work put in to develop a business and just not taking SEO seriously can do a lot of damage to it. SEO has the power to boost your website and increases the authenticity of your website. Using SEO softwares may reduce your work and improve your productivity. Choose a tool that fits your business needs and helps your business in reaching new pinnacles.
