Are you active on social media platforms? Who wouldn’t be right? Social media platforms have become the most important part of a person life. The first thing you do in the morning would be checking your phone for notifications. On the way to your office or a weekend, you would most probably be scrolling through your social media right? When people are bored they go to social media platforms, when they are want to share their life happenings with their family and friends they share them on the social media platforms.
Around the globe around 3.5 billion people are using social media platforms, can you believe it? If you’re a business owner you would see the potential of social media with these numbers. Globalisation has reduced the gap between countries for trade. With social media, the distance has become negligible. Don’t you agree? Irrespective of the place you stay at you can connect with people around the world.
Business & Social media
Businesses have also seen the potential in social media and are creating and using them to interact with their existing customers and reach potential customers. All major brands are maintaining a strong presence on social media platforms. Be it the brand themselves or digital marketing agencies handling multiple profiles can get overwhelming. You see it is no just one social media platform right? From LinkedIn to Instagram they should maintain a strong presence on all platforms.
For one person to handle multiple profiles is risky and there are high chances of committing mistakes. So to avoid such situations you can use social media management tools that will make your work easier and increases your productivity. If you don’t have proper knowledge of social media then a lot of your time will be wasted. Marketers use social media platforms to grow their business, but while running behind social media platforms unknowingly a lot of time gets wasted. So to avoid such wastage you can use social media management tools.
Here are a few social media management tools that can help you in managing multiple social media profiles.
Hoot Suite
Hoot Suite makes managing your social media platforms easy. It makes managing, reporting and scheduling social media easier. Scheduling your posts will save a lot of time. If you’re an organization that needs to maintain social media presence 24/7 then you must have Hoot Suite. Manage your content with ease. You can stay on message with your team as they post the pre-approved content and store them in your cloud file. It even makes curating your content easy. With its social analytics, you can measure your results. It even allows you to track your performance and share insights with your customers and team.
Hoot Suite filters and finds conversations on social media with keywords, locations and hashtags. This feature will allow brands to know how many people are talking about your brands and your competitors and industry. Its features also include content curation, team management, security and boosting. Hoot Suite allows you to manage all the social media platforms from Facebook to Pinterest. You can use the trial version for 30-days before signing up for a plan. The plans range from $19/month for professional, $99/month for Team, $499/month for Business, for Enterprise you can contact them for pricing and a demo.
Buffer
Over the years buffer has gained a lot of popularity. It allows you to build your brand for your audience and grow on social media. You can plan, publish and collaborate with this tool. It helps you drive engagement and grow your brand. Buffer allows you to craft perfect post for each platform, it allows you to curate and creates content suitable for all platforms from one single dashboard. You can orchestrate your posts and co-ordinate with your team and make remarkable content. Over 75000 businesses are using buffer to grow their business.
Pricing ranges for Publish starts from $15/mo for Pro, $65/mo for Premium, $99/mo for Business. For Reply, it ranges from $50/mo for Professional and $225/mo for Business. For Analyze it is $50/mo for premium, it even offers 14-days trial version too.
Buzzsumo
Buzzsumo is different from other tools, it allows you to analyze your competitors content and see which content of theirs is performing well. It even allows you to find key influencers to promote your content. You can create better content using this and it offers you insights in the form of reports which can help you in improving your content. It even lends you a helping hand in finding influencers who can take your brand forward. Buzzsumo has a feature which alerts you when you’re competitor publishes new content or uses similar keywords as you. It tracks your competitors content performance and gives you a detailed comparison of it later.
If you want to know what is the most shared content yesterday or even last year with Buzzsumo you can do an instant search of up to 12 months. It even shows you the shared activity across all other social media platforms. Buffer also has filters which help you in finding content based on the type such as infographics or videos. Discover trending and interesting content right with just a few clicks. You can even export all your analysis and shared it as excel or CSV. The pricing ranges from $79/month for Pro, $139/month for Plus, $239/month for Large and $ 499+/month for Enterprise. You can try the free trial version for 7 days before signing up for a plan.
MeetEdgar
MeetEdgar makes managing your content on social media easy. With this tool, you can schedule and automate your content on all platforms. It even makes it possible to re-purpose your content. All this is done in three simple steps, add your posts, set a schedule and become a social media boss. Sounds simple right and it is easy to do too. Bulk import makes it easy to import your content, it even has RSS feed to import blogs and articles automatically. MeetEdgar also keeps your content organised by colour coordinating it. You can even schedule posts based on a day. It handles your social media accounts while you work on your business. It provides you with social media content, automation, reporting and support. Try it for 30 days before signing up. The price ranges from $49/month.
Sprout Social
Sprout Social is one of the best tools available in the market right now. It allows you to build strong relationships with your clients on social media platforms. You can engage with communities, measure performance and understand your audience to reach them better. It is an all-in-one social media management tool that allows you to built connections and grows your business simultaneously. It is trusted by around 20000 organisation and it severs businesses of all sizes. Sprout Social is a global leader in customer support and satisfaction, user adoption and ROI, usability.
It is a one-stop destination for all your social media queries. It is packed with all the right features that can grow your business and make handling your social media easy. There are three plans and you can switch between them based on your need. It includes features such as smart inbox, contact views, brand keywords, message completion, collision detection, Facebook and Instagram ads comment moderation etc. The pricing ranges from $99/month for standard, $149/month for professional and $249/month for advanced. Try this tool for 30-days before signing up. You can cancel or upgrade at any time as your business grows.
Conclusion
Social media is a powerful platform which helps you in reaching the audience. It has become important for every brand to create a social media profile as it allows them to interact with their audience and reach a new audience. It even allows you to analyse and observe your competitors and identify what type of content they’re posting and how they’re interacting with their customers. But there are more than one social media platforms so it can get overwhelming to manage all the platforms. With social media management tools work becomes a little bit easier. These tools will help you in all managing your profiles and it will give you time to concentrate on more important tasks in your business.
They manage your posts, curate your content, track your competitors, analyze them and give a detailed report. You can even monitor and schedule your posts so that they will be posted on their own accord without human interference. Imagine the time you could save by using such tools. All the saved time can be used in creating better content and growing your business. The above-listed tools are some of the social media management tools. So what are you waiting for? Use them and increase your productivity, track your engagement level on the posts and lastly reach a new audience and turn up your sales and improve your business.
