When you’re an entrepreneur, it often happens that your budgets don’t quite match your ambition. Sooner or later, we are faced with a hard choice: try to save money or try to become more visible on the market. On the other hand, if you are willing to do a bit more research and try something new every now and then, you will soon learn that you can significantly improve your business visibility even on a low budget. Here’s how you can do it.
If you’re hoping to have a good relationship with your customer and increase sales over time, we highly recommend you use e-mails to achieve your goal. If you run an email campaign, you don’t have to spend a lot of money (certainly less than you would spend on some other tactics). The best thing is that you can execute your campaign in a matter of days instead of months. The most important thing, however, is not to e-mail your customers too often. It’s a rule of thumb to send e-mails twice a month, but you should only send them to a list of people who have agreed to receive your e-mails in the first place. Otherwise, your messages will end up in their spam folder, and they’ll unsubscribe from your list. In addition, the content you’re sending should be relevant if you’re hoping to see your response rates climb.
If your target audience is in specific market areas, it would be a good idea to try reaching them by mail. Unfortunately, a direct-mail campaign to consumer households could quite possibly cost a small fortune, which is one of the reasons why small businesses don’t usually do this. On the other hand, you could use a so-called “marriage mail” tactic and join forces with other advertisers to send your coupon or your ad in a joint mail package. Becoming partners with another company could be a great way for both sides to reach their target audience (if that audience is the same, of course). If the other business offers complementary services, it’s reasonable and affordable to pool your prospect lists as well as share advertising costs.
It’s a known fact that it can cost up to five times more if you’re hoping to win a new customer than it would to keep an old one. You can exploit this by investing money in a good customer reward program. It’s a great alternative to expensive acquisition marketing, and you can achieve a lot by creating a good loyalty program and investing in branded promotional products you can give as rewards. The best results are achieved when you opt for products people use every day like branded stress balls. You could also try investing in umbrellas, hats, tote bags, coffee mugs, or other things people use in their offices or homes.
It’s very difficult to reach your customers and win over new customers if your business isn’t on social media. There are a lot of platforms, and your brand story should be consistent across the board, regardless of what platform you choose. When you do join social media, make sure that people can contact you there easily and try to join different groups and add value. You should stand out as an expert in your area and when you see that someone’s posted a question relevant to your industry in a group or on a forum, answer it kindly and concisely. This will make you stand out as a valuable asset to members of the group and it will increase your business visibility without you having to spend money on boosting posts and creating expensive ads. You should also try writing blog posts that your audience will find useful that are relevant to your audience.
Reach out to influencers
Still, no marketing strategy will ever be as useful as word-of-mouth, and this is one of the reasons companies strive to provide good service and have a good relationship with their audience and customers in the first place. It’s one of the most desirable forms of marketing, and if you’re hoping to get people to talk about you, you should be more visible. Visibility in the era of social media is easily achieved by reaching out to “influencers” on different platforms: YouTube, Twitter, Instagram, Facebook, etc. When they start talking about you and mentioning your business, it will significantly increase your visibility on the market.
Just because you are on a tight marketing budget, it doesn’t mean that you can’t achieve the ambitious growth plans you have for your company. You might think that you have to compromise and change your goals, but it’s not the case. Your business isn’t doomed to fail just because you don’t have deep pockets. With a number of great yet budget-smart tactics out there, you will be able to put your business on the fast track to success.