What are some strategic advantages of responsive web design?

Responsive web design is a hot topic these days. Responsive design is a website design that reacts to all size of the user’s screen. It optimizes a user’s browsing experience by developing responsive web pages. The excess use of smartphones and tablet has forced the designer to craft such a website.

With this technique, there is a more chance to approach maximum clients at a single time. The primarily benefit of responsive design is that the site can easily load without any kind of distortions and users don’t have to adjust the device screen to read the content.

At the mid of 2000’s designers actually, start recognizing the benefits of responsive design. A designer works hard to create an attractive website that can easily visualize on different devices. Nowadays, every company makes a strategy to design a responsive website. As it gives more opportunity to increase leads and profit.

So let’s shed some light on what is responsive web design?

Responsive web design is a development and designing technique that easily respond to the user’s screen size and platform.

The design consists of flexible grids, layouts, images, and CSS media queries. Suppose a user turns from laptop to mobile phone, the website automatically switches with the same images and content and accommodate according to the size of the mobile screen. A user must bear in mind the settings they have reviewed on their device, which means a website should not block the user’s access on a web page. Furthermore, a website automatically reacts to a user’s device. With responsive design, there is no need to develop a different design for each gadget.

Next comes the core of responsive web design.

  1. Fluid grids

Fluid grids are the essential core of responsive web design. Actually, fluid grids depend upon the user’s screen and it allows you to line-up all elements on the web page.

  1. Images

Adding perfect images and videos to your web is a little challenging. There is a strategy to use media files on a responsive design. Use the max-width property to deal with images instead of the actual file dimension.

  1. Media queries

We can say media queries and fluid grids are the foundation of responsive design. A great thanks to Media queries as it gathers all the information to determine the user’s screen size. By having such information, further, it conditionally loads CSS styles that will suit to user’s screen size.

According to last research, Google has measured that maximum searches are done by mobile users. So let’s discuss 10 advantages of responsive web design.

  1. Higher ranking in Google search

As we discussed mobile device has special importance in an individual’s life. Even Goggle announced that responsive design will influence the search ranking of your website. It optimizes the search ranking as quality content. Therefore, it optimizes mobile websites.

Instead of using different devices, make a financial web design responsive to avoid the issue of duplicate content. As we know the duplicate text can negatively impact the overall ranking.

Every business owner expects to have a good rank on Google search engine and it is feasible by implementing a mobile-friendly strategy.

More than half of the people never try to look beyond the first page of Google search engine. And if your website is not at the first, the user will find an alternative link to click.

  1. Cost-effective

This designing cut off the development time and cost. It is very difficult to create a responsive site along with traditional desktop as well as it consumes a heavy amount. So it’s better to optimize your business on all the devices at the cost-effective price. With this action, savings can be possible.

  1. Increases sales and conversion rates

Responsive design discards some of the obstacles that are observed by multiple other websites such as performance, functionality and consistent look and feel. A site that looks clean, clear, modern and easy to read can successful to create custom trust and give customer’s satisfaction. And when trust builds, revenue obvious. This type of website makes online dealing smooth for users. If you are offering any services, a responsive design makes it easier for the user to enjoy and browse. Images will clearly visualize and the content will be easy to read. Suppose user finds difficulty to zoom in and out a website and resolving an error, they will leave your site in frustration. On the opposite side, if you have responsive web design, a user will enjoy the digital experience in a quick way.

  1. Lower maintenance needs

Running a separate mobile site needs additional testing and support services. It consumes a lot of time and cost. In contrast of this, responsive design uses standardized testing strategies to ensure optimal layout on every device screen. Having a website for desktop and mobile requires content strategies, two administrative interfaces, and two designing team to handle both sites. But again responsive can overtake this problem and one size fits all. It means less time needs to spend on maintenance services and more importantly; marketing and content creation can be scheduled well when you have a good time.

  1. Better website loading time

Responsive design tends to load a website faster and you can analyze its higher speed on smartphones and tablets. Responsive images deserve a huge appreciation as it takes a fewer time duration to load a page. Therefore, it directly impacts on the duration of your user’s stay. Source says, 56% of mobile visitors take a step back if pages take longer than three seconds to load. At the same, another research says the websites that load faster will improve conversion rates. This tells the importance of responsive design.

  1. Lower bounce rates

The optimized mobile site offers a much better user experience to visitors. This shows they will stick with your business website for a longer duration and explore different sections of your website. On the contrary, if your site is not responsive, its much harder to engage the visitors for a longer duration and as a result, they’ll bounce.

  1. Guarantee quality user experience

The most effective advantage of responsive web design is the quality user experience. While browsing a responsive site, a user doesn’t have to spend time adjusting the content and other media file as per their device requirements. The site automatically takes a new shape according to your screen size. It simply improves navigation and reading usability. According to research, there are maximum chances that a user will turn to another website when they have felt any bad experience on your website. If you are offering the best user experience, it means you are satisfying your visitors on all devices.

  1. Increase mobile traffic

Last year reports say, nearly 53% of global web traffic generated from mobile devices. With this more than half of the internet traffic originated for your business only if a design is responsive. Investigate how many visitors come to your site through mobile devices and how much time they spend on your site. After this record, implement responsive design and compare both the numbers. You will find high mobile traffic with responsive design.

  1. No duplicate content penalty

For two separate designs like one for desktop and other for a mobile device, you need to add unique and attractive content for each screen. But in case of responsive design, the same content is reliable on different devices. It can readable at any screen size without performing any amendment.

  1. Better backlinks

Another major point you can figure out that responsive design can improve backlinks. And as we all know backlinks play an essential role in SEO strategy because the search engine identifies when other websites have considered your site as a source of information. If your site is not reliable or not cover up the required features, nobody will recognize your website for their work.

  1. Enhance user’s offline browsing experience

The responsive site delivers quality content and you can experience offline browsing of HTML5 which means sites can be accessed easily ‘on the go’. Email newsletter and content submitted in hybrid HTML5 web applications will be improved on the move and in the absence of internet connection.

  1. Simpler website analytics

At a certain time, when you have two variable versions of your website, it’s important to keep track both the versions and investigate where maximum visitors have arrived and how they react with your content. Directly, it indicates you need to keep a record of all new signups, thank you pages, conversion points and a couple of others.

On the other side, with responsive design, it is quite simpler to figure out all the features because you have to keep an eye constant on a single set of data. With this, you can aware of which device your visitors are using to approach your website. Additionally, get a record how long they stay on your site and the best part you won’t have to collect different reports to get an accurate result.


Responsive design keeps you connected with the trend. It is a key feature to bring your business up in the competition. The parameters like high visibility, less maintenance cost, and better conversion rates only achieved with responsive web designing.