It should come as no surprise that the rising popularity of VR, AR, and MR are subjects of so many headlines because the applications of these technologies are not only innumerable but are also now part of the mainstream.
Virtual, augmented, and mixed reality are used everywhere from teaching to helping patients overcome PTSD, from helping aircraft electricians better handle complex wiring in their airplanes to basic conveniences in the world of retail.
If you want to see what the best advances in this field look like, consider IKEA — a company that has developed a revolutionary interior design AR mobile app called IKEA Place. This app uses AR technology that allows shoppers to visualize any piece of furniture into a residential or business space — all through the lens of their smartphone.
They simply hold up their phone after selecting a piece of furniture and the app places that furniture (sized accurately!) in the room in question. This allows users to know exactly how a piece of furniture in question might fit or not fit the space before they commit to buying.
The adoption of these technologies is widespread, but they are still slower than other tech evolutions because technical limitations create a ceiling difficult to blast through.
One of the most obvious limitations is the simple portability of the hardware involved. While anybody with a smart phone can effectively tap into mobile VR, high-end headsets from makers such as he HTC and oculus have until very recently required that users enter the device to a powerful desktop computer. Meanwhile VR systems have also generally required a specific room prepared specifically for the VR experience, with cameras to help track the user’s position.
If you’re planning to design an app for your business needs, be sure you partner with a developer who understands the limitations of the technology and can help you overcome them.
Complex User Needs
You also need to be aware of how complex this space is if you want to get an app into users’ hands that they will actually use, as the products and apps harnessing this technology are also becoming more sophisticated.
If you have an app idea for your business and you’re looking to commission a mobile app development company to help turn your vision into something your end users want and need, make sure that the developer you choose understands the trends, challenges and payoffs that come with this incredible tech.
Click here to see what just such a developer can offer, from wireframing, to UI and UX design, to testing with dummy and proxy apps, through to release and QA.
Because AR, MR, and VR are also relatively new technological advancements, make sure you partner with a competent development team that actually brings expertise in the field.
Find a developer that believes in a democratic design process, and will collaborate with you, the client, at each and every iterative step of the process, ensuring that every feature of their AR, MR, or VR app is meeting your end business or user need.
For mobile app developers interested in these technologies — particularly for practical applications — the opportunities are almost limitless. As more companies sink additional development hours into these new technologies, VR, AR, and MR will play an increasingly key role in how we work, learn, and play.