Websites have been around for years, but website trends come and go, and what may have worked a year ago may not be as relevant today. The best websites are constantly being updated and revamped, and if you already have a website and would like it to keep up with the changing times (and stay interesting and relevant), then you need to make sure that it is continuously changing and evolving. But if you don’t have a website yet and are still thinking of having one built, you should be aware of what works – and what doesn’t. So how can you enhance your existing website or build a new one that’s attractive, relevant, and effective? Here’s your best 2020 guide to building a website.
Determine the website’s purpose
Any website design expert will tell you that your first step should be to determine your website’s purpose. Why are you having it built in the first place? Is it for selling your products? Is it to share your portfolio? Is it to promote a new venture? Is it for reviews? Once you have determined the purpose of your website, it will be easier for you to create one based on this precise purpose.
Set your goals
You also have to set certain goals for your website. What would you like your website to accomplish? You have more than a few options when it comes to goals, including website revenue, website traffic, and encouraging more customers to visit your brick and mortar shop or restaurant, for example. Another common goal would be to increase your number of contacts or get leads. Whatever your goals are, they should help drive your other plans for your business.
Think about your content
Now it’s time to write down what kind of content you would like your website to have. Every website is made up of a number of components, and this would include such components as a menu, an ‘About us’ page, a spot for your services or products, and so on. But you also have to pay specific attention to your website’s homepage. Your homepage is the first thing your visitors will see, so it’s up to you to impress them. You can do this with the right images and graphics, the right info, and helpful links, among others. Seek advice from the experts such as the specialist web designers from Expre Digital Ltd. on what you should include in your homepage in order for it to grab – and retain – attention. Here’s another tip: if you want to enhance your ranking in search engines, it would be a good idea to have a blog as well; blogs serve to build and boost your reputation and establish your company or business as an expert in its field.
Choose the details and keep it simple
Simplicity is your best friend if you want your website to have the best impact on your audience. Too often, we tend to complicate things, and this is all too true when we are creating a website as well. It’s best to stick with simple graphics and animations and leave out detailed content for the other pages of your website. Remember that you only have about eight seconds to grab the attention of your audience – and if you keep your site simple yet powerful and provocative, this can go a long way in ensuring its success.