If you’ve just started your own small business, one of the first things you should do to help get your feet under you is to launch a business website. Whether you have a brick and mortar location or you’re doing things solely over the Internet, your customers or clients will expect you to have a website so they can research you or begin using your service.
But for those who have little experience with website, you might not know exactly what to do to assist in creating an effective business website for your organization. So to help you in overcoming this obstacle, here are three tips for designing your first business website.
Learn The Power Of Calls To Action
For many people with much experience selling their products, services, or even just their image online, the idea of calling people to action through your website can seem a little foreign. But in order for the content you’re creating to be as effective as possible, it’s wise to learn the power of calls to action.
According to Annie Pilon, a contributor to Small Business Trends, a call to action is a way for you to tell the visitors to your website exactly what the goal of each of your webpages are and what you’d like them to do after visiting that webpage. For example, if you want your visitors to put something in their online shopping cart or make a purchase right then and there, create a button that encourages them to do just that.
Prioritize A Clean, Easy Look
When setting up your website and designing the pages you’ll be posting, you might be tempted to make the most of the space you have by packing in all the content you can possibly arrange. However, this strategy will often prove to be ineffective.
Rather than making things too cluttered or complicated, Karina Fabian, a contributor to Business News Daily, recommends that you focus on keeping your pages clean and easy to digest. In addition to this, you also want to ensure that the navigation throughout your website is intuitive and simple for your visitors to use and understand.
Pick The Right CMS and E-Commerce Systems
Along with the base pages of your website, you’ll likely also want to make it possible for you to add content to your existing website and potentially make sales as well. To do this, you’ll have to use a content management system, or CMS, and an ecommerce system.
With so many options to choose from, you might have analysis paralysis when picking which systems to use. To help make this decision easier, consider using Allison Bowlus’ Forbes article to help you in comparing and contrasting the most popular systems out there now.
If you’ll soon be making your first business website, consider using the tips mentioned above to help you in designing this all-important tool.