How to Improve Your Small Business’ Marketing Reach

If you’ve started a small business or entrepreneurial venture, you know firsthand how difficult it can be to get the word out about your products or services. In the digital age, it can seem even more difficult to make your mark among all the content available online.

We’re constantly pummeled with information and advertisements at all angles every time we log on. Even so, there are a few surefire ways to dull the noise and get your message through to your audience.

Mailing list

One way to get directly to potential customers to convey your marketing message is by purchasing business mailing lists. Purchasing one or more of these lists grants you access to email addresses for a direct email campaign. If you strategize an amazing email campaign, but have a small list of contacts to send it to, it doesn’t do much to increase your reach

However, if you can spend the majority of your time and resources compiling a unique, engaging, and clickable email campaign while simply purchasing a list of contacts to email, your marketing reach can increase with little extra effort on your part. As a bonus, if your email campaign is high quality, your contacts may forward it to their networks.

Social media

Another important way to increase your marketing reach and visibility is to make sure your small business is on all the major social media channels, like Twitter, Facebook, and Instagram.

Instagram can be an especially engaging way to reach consumers, as 80 percent of Instagram users follow at least one business account. With one billion active users on the app each month, that amounts to a lot of potential traction for your business.

Make sure you spend some thoughtful time building out your business’s visual branding and social media styling, so that users will be more likely to engage with your content. Instagram even has ways for users to click through your content to shop from your site, and integrated ad functions.


A third way for your small business to gain a wider audience online is something you might not may not have considered while brainstorming online marketing plans: consider investing in a podcast service. A podcast service would offer you the opportunity to create your own show that serves your business.

You would be interviewed about the business itself, and your products or services. These podcast services even help you brainstorm, plan, edit, and publish your show. Having your own branded podcast — while having to do very little of the leg work — allows you to have full control and creativity. The podcast can be coupled with a social media campaign of its own, including blog posts, photos, and behind-the-scenes extras.

Podcasts are an extremely popular form of entertainment for many people. Nielsen Holdings found that 50 percent of households have listened to podcasts or consider themselves podcast fans. There are podcasts covering a wide variety of topics, and some involve very specialized topics. If you have a specialized field in mind for your business’s podcast, you may be able to cultivate a listenership of highly interested people who will be more apt to become customers.

There are many ways that you can leverage the internet to increase your small business’s reach. Some of them are common, tried and true methods that have been shown to increase reach. However, it is important not to forget the more unique ways that you can digitally promote your small business.