B2B ecommerce borrows many of the principles that make B2C ecommerce successful. For instance, the trend is to focus on the customer experience and provide clients with a fluid end-to-end transaction. By putting the customer at the heart of the process, B2B companies are reaping the benefits of an improved buying process.
But, how can B2B companies improve their ecommerce strategies? How can they gain agility and keep up with modern trends that many B2C businesses have already perfected?
Personalising the shopping experience
One of the benchmarks for excellent ecommerce is providing consumers with a personalised experience. A B2B wholesale app, an example of B2B ecommerce solutions provided by the b2b.store, leverages the latest technology and innovation. One example is the use of AI. Artificial intelligence is critical in personalising the client’s journey. It also empowers marketing and sales teams.
A personalisation feature, such as product recommendations helps buyers save time. This feature will also allow the brand to create customer segments. At the same time, they can account for the existing preferences of these customers.
Self-service option for B2B consumers
Before, B2B buyers relied on sales agents to complete transactions. But, this is changing as more consumers prefer efficient self-service options. By allowing buyers to manage their accounts and transactions, they become more efficient and empowered in their buying decisions.
Offering a mobile version of an ecommerce platform is inevitable. B2B is no different because buyers want the same buying experience. Also, mobile ecommerce ensures that companies can cater to the varying needs of their target market. So, if a B2B company wants to maximise sales from all customer segments, it’s critical to offer a mobile version along with traditional desktop order processing.
Maximise the benefits of social media marketing
More B2B buyers are comfortable with digital technology, especially social media. Marketing strategies for B2B focus on different channels, such as LinkedIn. This channel, in particular, is a place where businesses interact and engage. Of course, it’s also essential to consider a presence on other popular platforms such as Twitter and Facebook.
Put in place an easier purchase flow
A significant development in ecommerce platforms for business to business consumers is the ability to manage big volumes of data critical in making buying decisions. In B2B for example, the product inventory is often large, with specific items sorted into categories and catalogues. Being able to install a platform that simplifies the process for business to business consumers will ensure a better experience.
Sharing videos as a content marketing strategy
For B2B, content marketing also plays an important role. An innovative approach to marketing means being creative in promoting products that appeal to the target market. Examples include videos, client feedback, product demos, and interactive content. Although B2B buyers don’t expect companies to go out of their way to produce marketing content, it helps in gaining brand recognition.
Keeping up with the trends in B2B ecommerce technology can be challenging. Not only that, being able to integrate the right marketing strategies adds another layer of difficulty. But as the world continues to change, adopting and evolving is crucial for B2B ecommerce success.